People resorted to working from home, doing their work responsibilities, and even work meetings virtually from home.
2021 will see an increase from 20% of the budget spent on virtual events in 2020 to 36%.
Similar was the case of conferences and events of 2020, most of them got canceled, and fewer were held virtually. This is the future of the events and conferences!
2020 devastated the conference industry, with high-end corporations canceling out the entire line-up of conferences and events of 2020 facing huge losses. And as the year comes to an end in a month, events professionals are still wondering, “What will be the future of events in 2021? Will there be still virtual events in 2021 too?” As the pandemic virus and situation become unpredictable, and the vaccine is still in the testing phase, many organizations are already canceling their event line-up for 2021 and opting for virtual events.
Organizations like CES and Disney already scheduled virtual events!
A research study in August on the future of conferences and events of 2021 and plans of B2B Marketers for the events presented the following:
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The world is entering into a hybrid future, and when earlier events were held and scheduled by two separate entities, now both merged as one virtual event organizer
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80% of the respondents of the study were willing to run or participate in hybrid events in the year 2021
This story is from the December 2020 edition of Industry Leaders.
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This story is from the December 2020 edition of Industry Leaders.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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