“We've a Lot of Surprises in Store for Investors”
Indian Economy & Market|November 2021
FACE TO FACE DISCUSSION

Please elaborate the impact of Covid and lockdown?

That was the worst time and it affected all the sectors. No one was spared. But now the worst is behind us and we don’t want to even remember those times. We’ve moved forward and now there is no problem as such on orders and supply front which in fact never was. But you see Covid has derailed the long term plans. For us, second lockdown was not as bad as the first one when for three months – April May and June everything had come to a standstill. We were closed for 90 days last year and from July onwards started functioning with 100 per cent strength. It continued but this year again from April to June it has to be reduced to 50 per cent. Now we are fully functioning with complete Covid protocol.

So two quarters, one each in two financial years, were worst hit – one was completely washout and the second was partial. So you see the production was going on though there was no logistical support to carry on goods to the desired destination. The stock kept on piling as all the malls, shops and other outlets were closed; even buyers had restrictions to move from homes. Domestically the inventory was dispatched in the next quarter; however there was no effect on exports. So altogether it was bad time but that’s part of the business.

You are a veteran in this industry - almost 45 years, and that’s a long time. How you reflect about the journey?

My journey has been quite exciting as I was always on the move. It has been very satisfactory also to see the result of those efforts. We, as a team, have always tried our best to take the turnover up and up and to scale up our profit. Now when I look back I’m not only satisfied but also feel proud that we really have succeeded at all the fronts and got the required results in whatever we planned. We were constantly engaged in innovation, creating new designs, acquiring new clients and with a strict financial discipline maintained timely delivery. So I can only say these 45 years were well spent and I’m happy to be where I’m.

But how it all started?

We used to trade in Madura Coats. Then we started manufacturing bedclothes, curtains etc. The next step was setting up of an automatic quilting plant. The idea came when I visited China and saw the machines. I was fascinated with its fast movements but at the same time also apprehensive whether we could operate it in India. Anyway I decided to bring it here. They were kind enough to provide training to our staff and provide training to our staff and thus the first machine plant was set up in Jaipur though we had till that day no orders. As soon as the word was out orders kept pouring in and we were functioning to full capacity within days. Then companies like Bombay Dyeing joined hands and there was no looking back. Later we added embroidery machines to avoid getting any work done outside.

So we have everything in-house. It makes our customers happy as they get all their requirements fulfilled at one place. It has always happened that whenever we expanded our capacity the demand was already more than that. Thus we always had over capacity demand because customers are impressed with our in house design team, our quality, timely delivery and all under one roof arrangements. But we don’t like to depend on single client so we try to have a good list. Right now most of the big boys are with us like Aaditya Birla Fashions, Reliance, D’ Mart, Life Style, Hyper City etc. You name and we’ve them.

What changes you observe in the last two decades?

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