Raghav Productivity Enhancers Ltd. World's Largest Manufacturer of Silica Ramming Mass
Indian Economy & Market|November 2021
“We aim to be a futuristic company maintaining the global player tag that we have”

Mr Rajesh Kabr

Managing Direct Raghav Producti Enhancers Ltd.

Raghav Productivity Enhancers Limited (RPEL) caught investor’s eye when some of the big names led by Ramesh Damani and Mukul Agarwal invested in the company under preferential allotment; and as if it was not enough, entered in the den the big bull Rakesh Jhunjhunwala. After that there was no looking back. The stock has so far, if one counts from its listing on SME platform and then migration to main board, till date has rewarded its loyal investors almost 2,700 per cent return in six years.

Now what attracted the attention of these big boys? After all, they are not just any investor. They dive deep only when they know, there in deep water and they can harvest fig fish. After prolonged market research, management meetings and ensuring transparency they also evaluate the management capability, their dedication and most of all enthusiasm to fly higher and higher.

And enthusiasm and passion were the two elements Indian Economy & Market Team found in abundance when it caught its Managing Director Mr Rajesh Kabra last week in his Jaipur office on a late sultry evening. He shared the uniqueness of the company and his future plans. Mr Rajesh Kabra is also associated with many charitable organisations and very active in different capacities on industry bodies. Along with his co-promoter Mr Sanjay Kabra, the duo has been effectively redefining industry norms.

Please tell us about the journey of the company so far?

We were engaged since 2009 in manufacturing, supply and export of silica ramming mass material before the Company was converted into a Public Limited in 2015. So we have many years of experience in different verticals of the ramming mass business. We established our first manufacturing Unit in Kaladera industrial area with the object of manufacturing Quartz Powder, which is called Ramming mass with a capacity of 15000 tonnes per annum. Then in 2015, we established a fully automated plant at Newai. The plus point, our plant in Newai is located in the High Quality Quartz Mining area of Rajasthan which aids us in leading the markets by offering premium grade. Presently, we manage to produce 1,44,000 tons per annum. We’ve begun work on expanding production capacity by 108,000 TPA through another project executed via our subsidiary, adjacent to our existing plant taking total capacity to 288,000 TPA. On this we are investing `45 crore and it will be equipped with advance and modern technology, expected to be functional in a year.

But I must mention here that on the customer’s demand when in 2003 we manufactured the first lot of around 300 tonnes of Ramming mass, it was out rightly rejected by them due to its poor quality. We were flabbergasted, but determined to succeed. Then we started our research; we went to many countries to understand the process, the raw material selection norms and came back with the mantra that to make a mark we need to manufacture customized product. One single quality will not suit all because their requirement is different. We set up automated plant - right from unloading of raw material to finished product’s loading in the truck, every process is automatic. Customized product no body manufactures in the world except us. At present we serve around 210 customers, including 30 based overseas, with varying specialty demand. We directly supply them, no middleman, and no distribution network.

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