The promoters claim their electric scooters have been designed to address various problems in the EV two-wheeler segment such as slow charging, low powered motors as well as shorter battery life with a target range of 300 km (plus another 180 km with portable battery) to address the range anxiety issues often related to EVs in the country. With the recent unveiling of its various models, Raft Motors has demonstrated a strong commitment to meet the EV aspirations of Indian consumers by providing the best quality products. It also has more products in its stable, besides EVs.
Presented here is a tete-a-tete with two young, dynamic, visionary, and enthusiastic entrepreneurs - Parivesh Shukla and Rakesh Salve, the brains behind Raft Motors. They speak about their range of products, future plans, the intricacies involved in tackling demands from the users as well as other challenges facing the industry.
Let us know the journey so far as it was an entirely new segment in the auto sector?
In fact, Electric vehicle is not something new to the users. It has been present in the Indian market since 2006 but it was not widely accepted due to various flaws. Those versions were using an outdated concept of Lead Acid Technology which had hardly a life span of 6 months. That means the user had to change it every 6 months. As a result, the companies producing these vehicles could not survive.
This story is from the October 2021 edition of Indian Economy & Market.
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This story is from the October 2021 edition of Indian Economy & Market.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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