Since ancient times, Indians have always held ‘entrepreneurship’ as a cherished goal. Entrepreneurship refers to an individual that has an idea and wants to execute on that idea, usually to disrupt the current market with a product or service. This tendency, which seems almost genetic to us, is resurfacing in recent times. An Amway Global Entrepreneurship Report (AGER) 2015 ranked India the highest among 44 countries worldwide in entrepreneurial spirit with 9 out of 10 Indians surveyed showing a strong desire to be an entrepreneur. However, the report, which was based on a survey of 50,000 respondents worldwide, noted that 90.3% of respondents in India had mentioned ‘fear of failure’.
Entrepreneurship is all about taking calculated risks and in that spirit, ‘failure’ simply represents the chance that the risk does not pay off. So, irrespective of which industry or sector you decide to dive into, to stack the odds in your favour (read: Reduce risks within your control) here are 7 crucial characteristics that you must have or cultivate.
This story is from the March 2022 edition of Indian Economy & Market.
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This story is from the March 2022 edition of Indian Economy & Market.
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