Soon after the COVID-19 quarantine began in March, Kevin Phalen, SVP, Global Head of Visa Business Solutions at Visa, began receiving a flurry of questions from small business owners about how to take their companies online. “A lot of businesses had to build their digital presence from scratch,” Phalen says. “They came to us saying, ‘How can you help?’”
According to Visa, half of America’s small businesses had no online presence before the pandemic. While that has increased, companies in the U.S. and beyond are still trying to figure out how to get more digital, including creating a larger web-based presence and offering contactless payments, where clients can tap a card on a point-of-sale device to pay for an item.
Embracing digital commerce is neither complicated nor expensive. Where to start? Here are some ideas on how to get going:
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