PEAK PERFORMANCE POWDER
In 2012, when he was 24 years old, Cohen founded Liquid I.V., which makes an electrolyte drink mix. Eight years later, more than 35,000 U.S. stores carry the company’s products.
The company has attracted a large group of celebrity investors, including Justin Bieber, Kevin Hart, and Kendall Jenner.
Unilever acquired Liquid I.V. in September for an undisclosed sum and will help the company expand internationally.
OFF TO THE RACES
Three months after launching in a single Los Angeles Whole Foods in 2014, Liquid I.V. became a top seller. “Before we knew it, we were in 100 stores in Southern California,” says Cohen, who remains the company’s CEO.
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