My Mentor Taught Me Always Go Deeper
Inc.|October - November 2020
A branding expert weighs in on a promising business idea.
By Tom Foster

NEVER DO THIS

TAKE A ZOOM CALL BEFORE MAKING YOUR BED

Daymond John, founder and CEO of the Shark Group, says, “People don’t necessarily understand the value of branding or image—or they’re lazy and they don’t care. If you represent a bigger brand, I don’t need to be seeing your unmade bed.”

TRISTAN WALKER:

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM INC.View All

RAPID GROWTH FORMULA

CHIEF EXECUTIVEOPTIMIZER

2 mins read
Inc.
Winter 2020 - 2021

Michael Strahan Executes His Game Plan

"I’m not going to fool you. This is who I am. This is what you get. I think people have seen every side of me." He retired a Super Bowl champion. Then he let his curiosity, personality, empathy, and leadership skills steer him into a thriving television and business career.

10+ mins read
Inc.
Winter 2020 - 2021

The Future of Finance

When Jim McKelvey co-founded Square in 2009, most shoppers still purchased goods by swiping a credit card. Eleven years later, the way we pay for things has changed drastically. What’s next?

2 mins read
Inc.
Winter 2020 - 2021

Customers Love Her Olive Oil. Can She Meet Rising Expectations?

John Mackey, co-founder and CEO of Whole Foods Market, talks retail expansion and new product development with fellow Texas entrepreneur Aishwarya Iyer, founder of olive oil upstart Brightland.

7 mins read
Inc.
Winter 2020 - 2021

Clif Bar's Crusade

They could’ve taken the money and run. Instead, they became evangelists in the corporate sustainability movement.

3 mins read
Inc.
Winter 2020 - 2021

A Good Egg

For building a kinder, more sustainable hen-laying ecosystem.

5 mins read
Inc.
Winter 2020 - 2021

Lightning in a Bottle

For reviving a lost history and balancing the boardroom.

6 mins read
Inc.
Winter 2020 - 2021

Seesaw – Best in Class

For helping to make remote learning work during the pandemic.

5 mins read
Inc.
Winter 2020 - 2021

Razor's Edge

The founders of razor upstart Harry’s relished their challenger status, picked a fight with a consumer goods giant, and made the biggest deal of their lives. They then learned some of the toughest lessons of hardball capitalism.

10+ mins read
Inc.
Winter 2020 - 2021

Stifling Our Startups

Student-loan debt is crippling entrepreneurship in the U.S.—and not just in obvious ways

10+ mins read
Inc.
Winter 2020 - 2021