Vinculum: A One Stop Destination for Omnichannel Commerce & Retail Solutions
Images Retail|October 2020
Through an uberised network of digital savvy brand distributors and a connected ecosystem of IOR, custom clearance agents, and digital marketing partners, Vinculum helps brands to scale globally...

Excerpts from the interview:

Tell us about Vinculum – how was it conceptualised, your brand journey, and what does the company do for the retail sector? Vinculum is a modular Omnichannel SaaS platform enabling brands to sell across online marketplaces, offline stores and social channels thereby facilitating selling on any sales channel and fufilling from any location. Through an uberised network of digital savvy brand distributors and a connected ecosystem of IOR, custom clearance agents, and digital marketing partners, Vinculum helps brands to scale globally.

What are the services provided by your company? Vinculum’s modular Omnichannel platform helps brands and sellers to:

Maintain a Centralised data hub to manage consistent Product Information (PIM) across sales channels and automatically list images and description of product catalogs onto target marketplaces

Sell on Marketplaces and manage orders, inventory, fulfillment, and payment reconciliation across channels with ready APIs to 75+ Marketplaces/3PLs and front end platforms

Enable Omnichannel Retailing with a real-time view of inventory across stores & warehouses

Help brands to put up inventory with distributors online and help them be sold on marketplaces, aggregator apps, webstore and do delivery direct to consumers with ready integrations to hyperlocal delivery partners.

Automated reconciliations of Omnichannel payment reconciliations and automated reconciliations of costs related to returns / damaged goods. Amazon certified solution.

Enable brands to scale cross border through an uberised network of brand distributors and a connected ecosystem of IOR, Custom Clearance and Media agency partners to scale glocally.

The pandemic and subsequent lockdown turned out to be a huge opportunity for e-commerce, Omnichannel retail, and service providers. Did it also give your brand an impetus when COVID hit?

Due to COVID, a clear trend has emerged – that of people shopping online from the comfort of their homes. This has a long term shift on buyer behavior online. We are observing online sales going up to 170 percent of pre-COVID levels. Brands are targeting 30 to 40 percent of their overall revenues from online channels. We are seeing tremendous opportunity and growth by helping brands scale online, going Omnichannel, reaching customers directly and enabling brands to scale globally with our uberised network of brand distributors globally.

Have you tweaked your services to better suit the current crisis scenario?

Elaborate. Our focus on enabling brands to scale across channels has got terrific impetus and urgency from customers due to the COVID crisis. Some of the key opportunity areas include:

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