The Unexpected Opportunity: How COVID Accelerated the Digital Journey of Brands & Retailers Along with Customer Experience
Images Retail|February 2021
COVID has accelerated the digital journey of brands and retailers across industries and catalyzed innovations to offer customers unparalleled assurances and conveniences. IMAGES Retail brings views of leaders in the digital space from across retail verticals on how their organisations found opportunity in adversity and created innovation benchmarks that will define their growth and leadership even beyond COVID…

The online and offline retail worlds are converging faster than ever, and for any successful brand or retailer, a sound Omnichannel strategy has become indispensable for future success. But devising a foolproof Omnichannel strategy calls for detailed analysis of the myriad of channels including identifying and prioritizing them, as well as defining the logic of distribution within all the available channels.

In an attempt to understand the preparations, objectives and parameters of retailers in order to thrive in the current pandemic situation and also looking forward to new opportunities and approaches to sail through the phase, the Phygital Retail Convention (PRC) hosted a session titled, ‘Catalyzing Omnichannel Innovations To Offer Customers Unparalleled Assurance And Convenience’.

The session was co-moderated by Srinivas Rao, Sr. VP Marketing, Lifestyle International and Mahadevann Iyerr, SVP - Customer Loyalty & Analytics and Business Transformation, Lifestyle Int. The panelists included: Deepak Kishanchand, Head - IT, South Asia and MiddleEast - Levi Strauss & Co Jitendra Joshi, CEO, Ambab Infotech Yash Dayal, CTO, Zivame

Omnichannel: The Way Forward

“When we devised our Omnichannel strategy, we started off small, focusing mainly on in-store solutions so that we do not lose customers. But in the current situation, things are currently changing drastically, and we have been compelled to focus on a complete digital footprint. Now we are going with a full blown Omnichannel strategy that includes all channels and we are trying optimse everything,” states Deepak Kishanchand, Head - IT, South Asia and Middle East, - Levi Strauss & Co.

Levi’s is well distributed across many MBOs, Department Stores, EBOs, online marketplaces, etc. For a brand with as many channels as Levis, the fundamental concern is to define the logic that has to go to ensure that the inventory is flowing with the order - irrespective of the channel of sales.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM IMAGES RETAILView All

Building A Connect: How Brands Are Making The Most Of The Year-End

As the year comes to a close, brands are looking forward to making the most of the quarter and have dived into the omnichannel world. Post the pandemic and having witnessed an unprecedented growth, the retail sector is strengthening business by leveraging automation and adding a personal touch to the shopping experience.

5 mins read
Images Retail
November 2021

The Shift in Textile Retail Segment: Here's What Consumers are Looking for

With the onset of the festive season, retailers across industries and domains are starting to register sales, which is bringing them out of the clutches of the lowmarket trends they have been experiencing since the pandemic. However, every industry needs to understand their customer more specifically now and textile for that matter essentially needs to know what the consumers are looking for.

3 mins read
Images Retail
November 2021

Redefining the Retail Shopping Experience with NDHGO's Scan & Go Solution

Scan & Go solutions have emerged as greatly advantageous and useful for brick-and-mortar retail stores. The cutting-edge‘ Scan & Go self-checkout system makes retail shopping convenient, quick, and secure.

5 mins read
Images Retail
November 2021

Urban Square, Udaipur welcomes key tenants for fitouts with ceremonial keys

One of India's most exciting retail real estate projects located in one of the country's most historic cities — Urban Square, Udaipur announced the start of fitouts at the IMAGES Retail Awards (IRA) 2021 ceremony and welcomed some of its key tenants with a ceremonial handover of keys to their stores.

1 min read
Images Retail
November 2021

Customer Loyalty in Retail: Technology Trends

Customer loyalty has now become a very hard thing to get for any retailer as customers these days have an abundance of options to choose from when shopping in the highly competitive retail market. Global Data Thematic Research highlights the key technology trends impacting the customer loyalty theme.

3 mins read
Images Retail
August 2021

Destination Korea – In just a click!

Korikart brings in a flavour of Korea right to our doorstep. This marketplace brings multiple Korean favourites, all at one place. Brands like The Saem, Plan 36.5, Jin Ramen, Mustaev, The Face Shop, Innisfree, Etude House and many more are just a click away on Korikart. Korikart has certainly gained many followers since inception, but how does the brand continue to carry on the excitement with new additions and its impeccable services. Here’s unraveling their story!

5 mins read
Images Retail
August 2021

Eyeing Growth

In this exclusive interaction with IMAGES Retail, Lalit Agarwal, Chairman & Managing Director of V-Mart Retail Ltd talks about the recovery from pandemic losses and the future of omnichannel retail. Excerpts:

5 mins read
Images Retail
August 2021

ADIDAS ENDS ITS 15 YEAR SAGA WITH REEBOK, SELLS OFF THE BRAND TO ABG

German sports giant, Adidas has made it official that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

1 min read
Images Retail
August 2021

KEARNEY PREDICTS INDIAN E-COMMERCE DOMAIN TO HIT $40 BILLION MARK BY 2030

The e-commerce sector is emerging in a big way in India and keeping in mind the boom and the growth of this sector, the global consulting rm Kearney came up with a report titled “Value e-commerce: The Next Big Leap’s Indian Market” highlighting the growth story of the e-commerce industry in India. As per the report and its findings, India will soon represent an e-commerce market valuing US $40 Billion. This growth comes with the growing consciousness towards value.

2 mins read
Images Retail
August 2021

Freshness Sealed

Superplum, a start-up backed by some of Silicon Valley’s most notable investors, is addressing Indian agriculture’s issues by building the country’s most sophisticated supply chain for fruits and fresh produce in the country. The company is bridging the gap between the farms and consumers by digitizing the fresh fruit industry.

4 mins read
Images Retail
August 2021