The pandemic has been around for more than a year now and dealing with it, has been a huge challenge for the retail industry, with each passing day. Back in 2020, many businesses were bright-eyed and ready for new opportunities. Retailers never imagined that by late March their doors would be forced closed and, in some cases, never reopen. But many of the retail players quickly rose to address the challenges - necessary to adapt and continue to serve their customers. One thing resonated throughout the year – resilience.
To understand the challenges and new roadmaps and constraints related to transformed e-commerce and Omnichannel retail, the fourth session of ‘Omnicomm Intelligence Series’, powered by OMUNI, discussed the necessary changes and themes basis a roundtable session.
This episode of the ‘Omnicomm Intelligence Series’, saw retail leaders sharing the lessons they have learned, how they have grown, and prevailed to enhance the retail customer experience embracing process and technology improvements in the last one year. The session titled, ‘Surviving The Pandemic- Lessons Learned In Online Retail,’ was moderated by Mukul Bafana, CEO & Co-founder, OMUNI.
The other panelists were:
Sumit Dhingra, VP & GM - India & South East Asia, Crocs
Ayush Tainwala, ED, Bagzone Lifestyle
Lavin Lekhraj, Director, Cottonworld
Mukul Bafana opened the discussion by introducing the panel and asked them to express their observation on the transition of retail and express the thought process from their brand perspective on grounds of the current scenario.
“Despite the challenges and suffering, the pandemic has been a tremendous learning experience for the retail industry. The new normal as we address it, has brought in unique challenges for retailers and ecosystem partners where they were looking at different module of operating. Every team was working on different initiatives in the past but now pandemic has fast forwarded and changed the outlook of consumer demand. There has been a huge shift in the mindsets and behaviour of consumers, as now they have the advantage of shopping from multiple channels beyond just stores,” Bafana highlighted.
Further, he asked the panelists to give an overview of the challenges faced by them during this period.
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To understand the challenges and new lessons, roadmaps and constraints related to transformed e-commerce and Omnichannel retail, this session of the ‘Omnicomm Intelligence Series’, discussed the necessary changes and themes basis a roundtable session. The fourth episode revolved around a discussion on the topic ‘Surviving The Pandemic-Lessons Learned In Online Retail’.
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