Premium ethnic wear brand Soch was incepted in the year 2005 with a store at Forum Mall, Bengaluru. In nearly 15 years of its existence, the brand has grown from strength to strength and is now present in more than 200 consumer touchpoints across the country in over 50 cities. It is also available to consumers through its webstore Sochstore.com and via online fashion aggregators like Myntra, Flipkart, Amazon, PayTM Mall, GoFynd and Tata Cliq etc.
Among its many milestones, two that stand out include the commencement of its website in 2014 and the launch of its first store outside the country, in Nepal, in 2019.
Over the years, the brand’s product range has also seen a continuous expansion – it was one of the first brands to launch kurti suits as a category in 2015 and also took the lead in enriching the consumer experience via digital interventions like inventory linked large format content displays in stores and Omnichannel retailing.
In an exclusive interaction with IMAGES Retail, Vinay Chatlani, Co-Founder and Executive Director, Soch talks about the retail journey of the brand, the international growth and also reveals what’s next for his brand.
Excerpts from the interview:
What was the reason behind betting on a category that was largely dominated by unorganised players?
My father and I have a fair bit of experience in retail, even before we started Soch. The idea for Soch was born from the insight that the modern Indian woman has a need for curated, stylish and on-trend ethnic wear, and that there was a vacuum in the market in this category. Our bet was also that with increasing disposable incomes, and more and more women joining the work force, they would gravitate towards a shopping experience that not only guaranteed them the quality backed promise of a brand, but also reflected their own persona.
This story is from the January 2020 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 2020 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
How can Brands Delight Customers?
A look at strategies to bring customers back and turn them into potential brand advocates
Smaaash Mulls VR-only Arcades in Future
Avanish Agarwal, Consulting CMO, Smaaash sheds light on business, expansion plans and more
Meesho is Built Upon the Bedrock of Technology
Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond
High Streets Emerge Top Leasing Choice for Luxury Brands in 2023, Malls Remain Second
Malls remain the second most preferred luxury realty category, with 300% Y-o-Y growth with high streets lead with about 45% share in India’s overall luxury retail leasing in 2023
Special Events in Malls
Nexus Select Citywalk and Kiran Nadar Museum of Art (KNMA) organised the collaborative exhibition, ‘The Art Maze; from March 24 to March 31, 2024. Inspired by the works of prominent Indian artists - Lakshman Pai, Raja Ravi Verma, Jamini Roy, SH Raza, and Vivan Sundram; The Art Maze aimed to portray an immersive journey into the world of artistic expression for the participants anve d visitors.
CRA Realtors: Inspiring Trust
CRA Realtors boasts about 70% repeat customers, which speaks volumes about the trust the real estate agency has inspired over more than 18 years of existence
Why South India is Witnessing Renewed Retail Surge a
Industry leaders on the factors propelling retail growth in South India and their projections for future expansion metrics in the region
Tier 2 Cities Lead with 64% of March Store Launches
About 48 of all the new stores opened in March 2024 were in non-metros
5 Top Indian Jewellery Brands with the Strongest Retail Footprint
These homegrown jewellery retail gems have been instrumental in shaping the country’s jewellery sector and continue to shine bright amidst stiff competition on the global stage
Demand for Lab-grown Diamonds to Double by 2030. Here's Why
Exploring the different facets of this emerging segment that is increasingly attracting retailers, investors and consumers to it