Second Wave of Ad Hoc Localised Restrictions Begin to Hurt Indian Retail Industry
Images Retail|April 2021
There is a need for a coordinated effort at handling the second wave of the pandemic rather than creating diverse restrictions at the local levels like the local weekend lockdowns, shutdown after a de nite time period, arbitrary testing inside malls, among others...
IMAGES Retail Bureau

The Indian retail industry had faced many hurdles last year due to the pandemic-led lockdowns and localized restrictions. As the number of COVID-19 cases surge and the pandemic takes a new turn with the second wave in the country, the retail industry is beginning to see similar issues repeating in some form that were faced last year with varied localized restrictions across states.

Retailers Association of India (RAI) believes that there is a need for a coordinated effort at handling the second wave of the pandemic rather than creating diverse restrictions at the local levels like the local weekend lockdowns, shutdown at 8:00 pm, arbitrary testing inside malls, among others.

Speaking about the concerns faced by the retail industry, Kumar Rajagopalan, CEO of, Retailers Association of India (RAI), said, “RAI has been highlighting the fact that formal retail spaces, especially shopping centers are controlled spaces and have SOPs in place. They have got the ability to adhere to hygiene standards and can definitely ensure social distancing, as compared to local markets. The government could also consider these places to be used to vaccinate citizens and speed up the inoculation drive. However, as soon as pandemic seems to surge, a new wave of restrictions seem to apply to these places first, which beats the logic in our mind. These extemporized restrictions are creating setbacks for retailers as the already stressed retail businesses are getting further interrupted and in turn dampening consumer sentiment.”

India will always be a consumption Economy, and strain on the retail industry cripples the entire value chain, which involves manufacturing, entertainment, right down to artisans and other micro-enterprises, leading to layoffs and downscaling or even shutting down operations widely.

Removing roadblocks at the local level will not only help retailers to plan ahead but will also help them make decisions on hiring. It will also help the exchequer in the form of taxes collected by the State Governments like GST, among others which is important to help revive the economy. Most importantly, it will be in the interest of consumers as it will bring convenience to them.

It was learnt that localized decision-making can be political in nature and create a serious impact on the industry. Many of the states and sometimes municipalities continue to take ad-hoc decisions at a local level, which has a distressing impact on the already strained retail businesses. Last year subsequently, there was a general set of guidelines that were been used by all the states.

Recovery will need unconventional solutions and government support. At this juncture, all efforts are required to boost the local economy and help revive retail, saving millions of jobs. Retailers Association of India (RAI) has appealed to the Ministry of Health & Welfare to prioritize COVID-19 vaccination for frontline retail workers.

New Guidelines and Strict Surveillance

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM IMAGES RETAILView All

Organised Retailers Can Partner in Vaccinations

Organised retailers like supermarkets and shopping centres can play a major role in fostering rapid vaccinations. Governments will disburse vaccines to corporations and private organisations, as availability improves, for administering them…

5 mins read
Images Retail
April 2021

Second Wave of Ad Hoc Localised Restrictions Begin to Hurt Indian Retail Industry

There is a need for a coordinated effort at handling the second wave of the pandemic rather than creating diverse restrictions at the local levels like the local weekend lockdowns, shutdown after a de nite time period, arbitrary testing inside malls, among others...

7 mins read
Images Retail
April 2021

Social Media Retail: How New Age Brands are Earning Big by Creating & Sharing Their Stories

Having a strong social media strategy in place, these brands are creating a ripple in retail, the effect of which has forced many big brands to pay more attention to their social media presence…

10+ mins read
Images Retail
April 2021

How E-Commerce Has Been A Gamechanger For Indian MSMEs

Internet was once the weakness of MSMEs in India but with the passage of time, the weakness turned into the strength of MSMEs and eventually e-commerce proved to be a gamechanger for Indian MSMEs

4 mins read
Images Retail
April 2021

How The Jewelry Industry is Riding The New Normal

Technology, particularly social media, has also played a crucial role in helping the gems and jewellery industry to regain what it lost in the year since the pandemic. Many companies have taken a leap of faith by continuing to power on with their businesses along with their partners and consumers, using the digital platform to bridge the gap between the real and physical world as seamlessly as they can…

4 mins read
Images Retail
April 2021

Permanent Shift in Consumer Behaviour Pushes Retailers Towards E-Commerce, Technology

Global retailers to focus on virtual try-on experiences, AI, technology and e-commerce to provide seamless user experience while maintaining the highest level of accuracy to the consumers…

5 mins read
Images Retail
February 2021

Phygital Retail Convention: What's Next – CEOs Talk Strategies, Solutions

Consumption is an such an integral aspect of modern lives that even a pandemic of the catastrophic proportions of COVID-19 couldn’t abate it. It did, however, create a big dent in consumer behavior and consumption patterns. Industry titans talk to solutions and strategies which can used to abate the negative effects of the pandemic…

3 mins read
Images Retail
February 2021

The Unexpected Opportunity: How COVID Accelerated the Digital Journey of Brands & Retailers Along with Customer Experience

COVID has accelerated the digital journey of brands and retailers across industries and catalyzed innovations to offer customers unparalleled assurances and conveniences. IMAGES Retail brings views of leaders in the digital space from across retail verticals on how their organisations found opportunity in adversity and created innovation benchmarks that will define their growth and leadership even beyond COVID…

5 mins read
Images Retail
February 2021

Pandemic Learnings: Upcoming Mall Developers Talk Consumer Behaviour, New Mall Design

The pandemic-led shutdown of all economic activity threw the Retail and Shopping Centre industries into chaos. Mall supply was severely impacted, and the future of many projects still remains ambiguous. Those who managed to overcome the worst of the pandemic spoke to IMAGES Retail Bureau about how different the future is for them – namely, building agility and resilience to face uncertain times, being fit for growth by aligning costs with priorities and investing in differentiated capabilities and digital levers…

10+ mins read
Images Retail
February 2021

Rewarding Customers for Walking-In is the ‘IN Thing for Retailers Today'

Retail therapy is the best therapy to beat the blues. Post an overextended period of lockdown, as much as everyone seemed enthusiastic to go and shop to their heart’s content, there were many safety concerns. However, the retail community in India ensured that they not just addressed these worries but also designed enthralling marketing strategies to entice people back into their stores. Here’s a quick look at things that worked to create sales way above the expectations of the retailers…

10+ mins read
Images Retail
February 2021
RELATED STORIES

The World Of Raised By Wolves

A behind-the-scenes look at director Ridley’s Scott’s HBO Max sci-fi series

10+ mins read
Sound & Vision
February - March 2021

SIM SETTLEMENTS 2

Tune up Fallout 4’s settlement system.

6 mins read
PC Gamer US Edition
March 2021

WHAT THEY'RE SAYING

Starting Tackle Kolton Miller is entering the final year of his rookie contract.

3 mins read
Silver & Black Illustrated
February - March 2021

Wanted: Defensive coordinator

The Raiders didn’t wait long to begin their search for a new defensive coordinator, and it’s becoming clear that Jon Gruden has already narrowed his list down.

6 mins read
Silver & Black Illustrated
February - March 2021

Raiders' good, bad, ugly

Raiders’ good, bad, ugly

3 mins read
Silver & Black Illustrated
February - March 2021

NEWS & NOTES

The Raiders had one of the easier schedules in 2020 and got only eight wins to show for it. Things won’t get any easier in 2021, either.

3 mins read
Silver & Black Illustrated
February - March 2021

Looking back at 2020 season

The 2020 season will absolutely be remembered for being one of the strangest and most disappointing in franchise history.

6 mins read
Silver & Black Illustrated
February - March 2021

Gruden feeling the heat?

“I know there is a big bull’s-eye on my chest, certainly. If the people want to use that as an incentive, then so be it. I worked for Al Davis in 1998. That was pressure. I was 34 years old. I’ve dealt with pressure before. I don’t really feel pressure. I love the excitement and thrill of competing, and I can’t worry about things I can’t control in that regard. I know people will want to step on me and beat me, and that is just the way this league is.”

3 mins read
Silver & Black Illustrated
February - March 2021

From the SILVERANDBLACK.com Message Boards

S&BI continually scans the message boards across Raider Nation to see what Raider fans are talking about now that the 2020 season has ended for the Raiders. We chose some of the better posts and present them here.

6 mins read
Silver & Black Illustrated
February - March 2021

Checklist for 2021

Now that the 2020 season has been put to rest for Las Vegas, the Raiders have shifted their focus to what figures to be a busy offseason as they prepare for 2021.

3 mins read
Silver & Black Illustrated
February - March 2021