GROWEL'S 1O1 TO GO PHYGITAL, BRING IN MORE ICONIC BRANDS IN 2020
Images Retail|March 2020
With the recent revamp of its food court and FEC spaces, Growel’s 1O1 is all set to increase consumer engagement and satisfaction. The mall, which is doing exceptionally well in terms of Y-o-Y numbers is also concentrating on further strengthening its fashion segment…

Growel’s 1O1, one of the most popular community engagement spaces in the western suburbs of Mumbai, is gearing itself up to offer new and wider choice to its consumers in 2020. Part of the Growel Group, the mall, located in Kandivali (East), is suburban Mumbai’s favourite family destination that offers an ideal mix of fashion, hypermarket, consumer durables, department stores, white goods, books, health & beauty, family entertainment centres, fine dining restaurants, food court, and a 4 screen multiplex..

In an exclusive interaction with IMAGES Retail Bureau, Sachin Dhanawade, Chief Operating Officer (COO), Retail & Real Estate, Grauer & Weil (India) Limited, talks about the mall’s vision and their plans for 2020.

How did Growel’s 1O1 fare in the year 2019? What are your expectations from 2020?

2019 has been a fantastic year for Growel’s 1O1. One of the key highlights for us were the positive average spends per footfall in 2019 as compared to 2018. Also, during the festive quarter, we achieved our highest retail sales and TD since inception beating the last highest numbers by a very good margin.

In 2020, we will continue to bring iconic brands to the mall. We also plan to go Phygital to a great extent to help us manage our day-to-day operations more smoothly and help enhance the consumer experience. Our customers can also expect more innovative and experiential marketing campaigns at the mall.

What were the key highlights for the mall in 2019?

We renovated our food court giving it a new look, ambience and mood lighting and have added more seating to it. With an eclectic mix, currently our F&B brands are doing exceptionally well in terms of Y-o-Y numbers. We have upgraded our current FEC and added new rides and have also created unique spaces for kids entertainment in different zones of the mall. We have also renovated our washrooms for a better consumer experience.

Focusing on the USP, how has the brand evolved in years?

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