E-Commerce Order Volume in India Clocks 36% Growth in 2020 Q4
Images Retail|February 2021
E-commerce as an industry saw a significant uptick in demand. The last quarter showed the real reflection of changing consumer behaviour, and highlighted the actual shift to online shopping even after the lockdown was lifted...

Unicommerce and Kearney, released an ‘Q4-2020: E-commerce Trends Report’ for the last quarter of 2020. The report assesses the e-commerce growth in Q4 2020 and deep-dives into the sector-wise analysis. It extensively covers trends related to the overall e-commerce growth, region-wise consumer demand and D2C trends and how it affects the industry in the post COVID-19 world.

In 2020, the COVID-19 pandemic affected industries across sectors. E-commerce as an industry saw a significant uptick in demand during these times. Moreover, the last quarter was extremely interesting, as it showed the real reflection of changing consumer behaviour, and highlighted the actual shift to online shopping even after the lockdown was lifted. This report talks about emerging sectors and changing consumer preferences. Given the rising number of online shoppers and the maturing ecosystem, this report presents a point-of-view on the rising number of D2C brands and important technology solutions needed to thrive in the everevolving e-commerce ecosystem.

Key Highlights:

E-commerce in the post COVID-19 and trends witnessed

The last quarter of 2020 saw e-commerce grow by 36 percent and 30 percent YOY in terms of order volume and GMV respectively, while the average order value declined by 5 percent in Q4-2020 as compare to same period last year

Last year, the e-commerce industry reported 26 percent order volume growth in Q4-2019 vis-a-vis Q4-2018. The sharp spike in volume growth of Q4 2020 signifies that the demand for e-commerce has increased significantly in the last year

The growth accelerated in light of COVID-19 and the effects of lockdown led to a massive change in consumer habits with many new shoppers and sellers coming online

The offline retail continues to have a single-digit growth, whereas the ecommerce sector is growing at a CAGR of more than 20 percent

New segments making their presence felt

Personal care, Beauty and Wellness (PCB&W) as well as FMCG & Healthcare (F&H) were the biggest beneficiaries and saw volumes grow by 95 percent and 46 percent YOY respectively

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