Major brands in the hope to claim their market share back and win some brownie points with their customers are bringing forward the best deals and discounts on the eve of New Year and Christmas for their customers. According to a report by Forrester, e-retail sales are expected to reach the US $9.2 billion in India during the festive months of 2021, up by 42% year-on-year. But why only online, with the market opening up offline trade is certainly back on track and retailers are not failing to lure the customers back to the store through the right offers.
Brands are using different strategies to attract their customer base. To understand the trends in focus, we spoke to the different brands from across sectors to know how they are planning to make the best out of the yearend sales.
Clicking with the customer through social media
Social media from the very onset was more of a Gen Z phenomenon and it helped them to be socially connected. But, over the years, the space has seen a lot of brands actively creating their customer base through the changing norms of social media. Social media is today a business ground and the retail sector has witnessed a majority of customer orders coming via online channels, including their social media pages.
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Building A Connect: How Brands Are Making The Most Of The Year-End
As the year comes to a close, brands are looking forward to making the most of the quarter and have dived into the omnichannel world. Post the pandemic and having witnessed an unprecedented growth, the retail sector is strengthening business by leveraging automation and adding a personal touch to the shopping experience.
The Shift in Textile Retail Segment: Here's What Consumers are Looking for
With the onset of the festive season, retailers across industries and domains are starting to register sales, which is bringing them out of the clutches of the lowmarket trends they have been experiencing since the pandemic. However, every industry needs to understand their customer more specifically now and textile for that matter essentially needs to know what the consumers are looking for.
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Urban Square, Udaipur welcomes key tenants for fitouts with ceremonial keys
One of India's most exciting retail real estate projects located in one of the country's most historic cities — Urban Square, Udaipur announced the start of fitouts at the IMAGES Retail Awards (IRA) 2021 ceremony and welcomed some of its key tenants with a ceremonial handover of keys to their stores.
Customer Loyalty in Retail: Technology Trends
Customer loyalty has now become a very hard thing to get for any retailer as customers these days have an abundance of options to choose from when shopping in the highly competitive retail market. Global Data Thematic Research highlights the key technology trends impacting the customer loyalty theme.
Destination Korea – In just a click!
Korikart brings in a flavour of Korea right to our doorstep. This marketplace brings multiple Korean favourites, all at one place. Brands like The Saem, Plan 36.5, Jin Ramen, Mustaev, The Face Shop, Innisfree, Etude House and many more are just a click away on Korikart. Korikart has certainly gained many followers since inception, but how does the brand continue to carry on the excitement with new additions and its impeccable services. Here’s unraveling their story!
In this exclusive interaction with IMAGES Retail, Lalit Agarwal, Chairman & Managing Director of V-Mart Retail Ltd talks about the recovery from pandemic losses and the future of omnichannel retail. Excerpts:
ADIDAS ENDS ITS 15 YEAR SAGA WITH REEBOK, SELLS OFF THE BRAND TO ABG
German sports giant, Adidas has made it official that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.
KEARNEY PREDICTS INDIAN E-COMMERCE DOMAIN TO HIT $40 BILLION MARK BY 2030
The e-commerce sector is emerging in a big way in India and keeping in mind the boom and the growth of this sector, the global consulting rm Kearney came up with a report titled “Value e-commerce: The Next Big Leap’s Indian Market” highlighting the growth story of the e-commerce industry in India. As per the report and its findings, India will soon represent an e-commerce market valuing US $40 Billion. This growth comes with the growing consciousness towards value.
Superplum, a start-up backed by some of Silicon Valley’s most notable investors, is addressing Indian agriculture’s issues by building the country’s most sophisticated supply chain for fruits and fresh produce in the country. The company is bridging the gap between the farms and consumers by digitizing the fresh fruit industry.
Legacy: The Importance of Family Unity
Leading any business is tough. Leading a family business can be considerably more difficult. Family business leaders have to deal with relationships and emotions that simply are not present in an ordinary business set-up. And this is in addition to the normal stresses of running a company. Under these circumstances, establishing or continuing a legacy for generations to come can seem like an impossible dream, says Trevor Dickinson.
What are the marketing trends that will define 2022 for Africa? We asked some of the top CMOs – all women from a cross-section of industries – for their sterling views.
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