Building A Connect: How Brands Are Making The Most Of The Year-End
Images Retail|November 2021
As the year comes to a close, brands are looking forward to making the most of the quarter and have dived into the omnichannel world. Post the pandemic and having witnessed an unprecedented growth, the retail sector is strengthening business by leveraging automation and adding a personal touch to the shopping experience.
Yash Bhatia
It is still not safe to say that the pandemic is behind us, but still, as we wait to bid adieu to 2021, let's look a little closer towards the year-end retail market and see how the brands and retailers are gearing up to make the most of the lost sales owing to the pandemic. Trade Desk has recently in a report revealed that 91% of Indian consumers planned to shop during the festive season this year. Isn't this a piece of good news, given the dreaded times we all lived to witness. What's more, this data certainly lifts our mood and makes us look for some optimism in the market.

Major brands in the hope to claim their market share back and win some brownie points with their customers are bringing forward the best deals and discounts on the eve of New Year and Christmas for their customers. According to a report by Forrester, e-retail sales are expected to reach the US $9.2 billion in India during the festive months of 2021, up by 42% year-on-year. But why only online, with the market opening up offline trade is certainly back on track and retailers are not failing to lure the customers back to the store through the right offers.

Brands are using different strategies to attract their customer base. To understand the trends in focus, we spoke to the different brands from across sectors to know how they are planning to make the best out of the yearend sales.

Clicking with the customer through social media

Social media from the very onset was more of a Gen Z phenomenon and it helped them to be socially connected. But, over the years, the space has seen a lot of brands actively creating their customer base through the changing norms of social media. Social media is today a business ground and the retail sector has witnessed a majority of customer orders coming via online channels, including their social media pages.

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