The COVID-19 outbreak across the world brought sudden changes in almost all spheres of life. Besides enforcing the new normal, it has had a deep effect of the psychology of the people as well as the governments. It is predicted that even after the end of the pandemic, the new normal will stay in place so as to avoid any other future catastrophe like COVID-19.
As the world gradually adapts to the changed order, almost all the countries including India are gearing-up to help the businesses start all over again after the lockdown. As the country gradually unlocks, slowly but steadily businesses are gaining pace and helping the economy revive. However, the million-dollar question at this moment is how soon we will be able to reach the pre-COVID levels of business in all sectors. Among all the uncertainties floating around, one thing is certain; all the businesses will have to nd new strategies, invest in new technologies and device new ideas to adapt to the new way of business and consumer mindset in the post-COVID world.
Coming Back on Track
Like all other sectors, the kitchenware industry too is gradually but progressively finding its lost ground. Although even during the lockdown, the online sales did not stop, in the past few weeks with new guidelines in place the over the counter sales have also started picking up. The lengthy lockdown period forced consumers to stay back at home, however, with new guidelines and SOPs in place and the businesses strictly following them, customers are regaining confidence of coming out of their homes and shop for their favourite brands.
One needs to be mindful of the fact that a large portion of Indian consumers are still not totally con dent about online shopping and prefer visiting retail stores for their shopping needs. The consumer confidence is having domino effect on the businesses and the entire industry is striving to nd new ways to make the consumer experience safer, more hygienic and assuring.
The COVID-19 outbreak had a strong impact on the consumer psychology and the lot is bound to change in the way people eat not only outside but also at home. Keeping this in mind; like every other industry the kitchenware industry will also have to re-invent itself as they bring in the new offerings along with updating their previous ones so as to meet the demands of the consumers in terms of high standards of hygiene. The post-COVID customer will be expecting the kitchenware which will ensure no to minimum human touch to the food items during cooking as well as serving.
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