Television - Ruled By Polls, Cricket And New Tariff Regime
IMPACT|January 20, 2019

The year 2019 promises to be an action-packed year for the Indian broadcast industry, not just because of the impending General Elections but also because of big-ticket sporting events like IPL which will be followed by the Cricket World Cup. While being bullish about the year ahead, industry leaders are also waiting and watching, as the new Telecom Regulatory Authority of India (TRAI) tariff regime gets implemented on February 1. A lot of how the industry performs will depend on the consumer’s uptake and reaction to the new regime.

Samarpita Banerjee

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With the OTT platforms upping their content game and the TRAI regime kicking in, broadcasters believe that only channels that will truly understand the pulse of their consumers and present them with quality, edgy content, will be able to stand the test of time. This, most of the industry leaders believe, will lead to an overall improvement in the content coming out of the industry, thereby helping the industry grow together

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