TRUE LEISURE
Hotelier India|March 2021
WITH OCCUPANCY RATES REACHING PRE-COVID LEVELS OF OVER 84%, KAVINDER SINGH MAINTAINS THAT INDIA HOLIDAYS AT CLUB MAHINDRA RESORTS
VINITA BHATIA

COVID-19 proved to be a bane for the hospitality industry, with a majority of the players still trying to shrug off its after-effects. However, Mahindra Holidays & Resorts India Ltd (MHRIL) has emerged relatively unscathed from this ordeal.

While the company’s business did take a battering in Q1 of this fiscal, the second quarter saw it register 30% occupancy, which rose to around 80% by end of Q3. In January 2021, the resort chain had reached pre-pandemic occupancy levels, touching 87% and was cruising around 84% in Feb.

Needless to say, Kavinder Singh, MD and CEO, MHRIL is a happy man, especially as these occupancy rates are averaged out across the company’s 70 resorts in India and overseas. Some properties even posted 100% occupancy; a feat few other hotels can lay claim to currently.

But then again, Singh maintains that MHRIL is not in competition with most hotels. According to him have the confidence have a well-furnished lobby, a well-stocked bar, a swimming pool and restaurants. This is apt for business travellers or people in transit.

However, when people take a vacation, they want to go to places where children can run with abandon, where the elderly can walk through leisurely pathways, and the entire family can participate in an array of activities that binds that together. And that is what MHRIL offers at its properties.

“Children can be left unsupervised at our resorts and participate in activities like pottery, water Zorbing or rappelling while their parents laze on a hammock or enjoy a spa treatment,” Singh noted. Most traditional hotels are unable to offer these experiences because they lack the leisure of space – something that MHRIL’s resorts have aplenty. That also explains why the company takes pride in calling itself a leisure vacation brand.

In fact, Singh pointed out, that MHRIL members have the confidence that they were safe vacationing at its properties, since their spacious resorts have open-air areas and larger apartments. Most engagement activities are conducted while keeping safety protocols and social distancing in mind. With all these boxes checked, why would guests, who suffered from cabin fever during the lockdown, not want to visit these resorts?

REFRESHING EXPERIENCES

MHRIL ran two programmes since May 2020 – ‘Safe Stay’ and ‘Travel With Confidence’. The former hinged on three pillars, which included a contactless transaction experience, right from check-in to check-out. “We had created an app for our members a couple of years ago, where they could book rooms, check in and out, order meals, give feedback, etc. This helped us tremendously during the pandemic,” Singh noted.

The second pillar was a Bureau Veritas platinum certification, which underlined that its properties followed all the prescribed hygiene protocols. The last leg was implementing best-known safety policies.

“No one ever asks if a hospital room has been disinfected before they are admitted there. That is the level of trust people have in the cleanliness of healthcare facilities. So, we learnt the disinfection protocols followed in hospitals from a facilities management company and then implemented it in our properties,” Singh stated.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM HOTELIER INDIAView All

NEVER SAY NEVER, EVER

Perseverance, determination and a refusal to back down from challenges helped Chander Baljee, CMD of royal Orchid Hotels build a network of 60 operational properties, within two decades

8 mins read
Hotelier India
May 2021

RETHINKING HOSPITALITY DESIGN DURING THE PANDEMIC

At Hotelier India’s first webinar under the ‘Design Insights’ series, prominent hoteliers and architects offered their opinions about design ethos for the hospitality industry

4 mins read
Hotelier India
May 2021

SELLING THE EXPERIENCE

All advertising strategies technically fall under content marketing, but it is rarely the other way round

5 mins read
Hotelier India
May 2021

FUTURE OF MEETINGS: ALL ABOUT EXPERIENCES

Facilitated by the availability of digital tools and accelerated by the pandemic, hybrid events are here to stay

5 mins read
Hotelier India
May 2021

VERIFY FIRST, TRUST LATER

A zero-trust IT policy can help hotels mitigate their technological vulnerability while augmenting overall protection and enabling smart segmentation of data

7 mins read
Hotelier India
May 2021

GOING THE EXTRA MILE

Offering upskilling and reskilling opportunities to retrenched employees, or those on furlough, helps increase their chances in securing a new job during an economic slowdown

3 mins read
Hotelier India
May 2021

FOOD WASTAGE REQUIRES GREATER ATTENTION IN TRAVEL AND TOURISM POST-PANDEMIC

A GlobalData survey found that growing awareness around this topic will increase pressure on companies operating in the hospitality, travel and tourism sector

1 min read
Hotelier India
May 2021

MUCH ADO ABOUT ‘I DO'

With the intermittent lockdowns, curfews and restrictions hitting the wedding business hard, hoteliers are riding with this tide by proposing thoughtful celebration options to guests

4 mins read
Hotelier India
May 2021

ADVANTAGE: CLOUD KITCHEN

Many restaurants shifted towards cloud kitchens during the pandemic, using their existing kitchens for takeaway and delivery orders. This trend is likely to continue as customer footfalls remain dismal

8 mins read
Hotelier India
May 2021

LOVE THY NEIGHBOUR

Besides enjoying higher visibility and engagement in their local communities, ‘Hyatt Loves Local’ is helping its hotels build brand loyalty and drive incremental business

8 mins read
Hotelier India
April 2021
RELATED STORIES

OFF-ROAD RELIABLE

THE ROXOR IS THE BACKCOUNTRY BUG-OUT VEHICLE THAT CAN HANDLE THE JOB.

7 mins read
American Survival Guide
August 2020

So, You Crashed Your Bugatti. Now What?

The complicated, costly, world-crossing process of fixing a wrecked supercar.

6 mins read
Bloomberg Businessweek
October 07, 2019

HEAVY HITTERS

Goldy Nagdev has a seriously impressive fleet of enthusiast-cars at his disposal, and the Thar is the latest one to join the lot. Where does it fit in to his garage?

7 mins read
evo India
May 2021

LOCAL BATTERY TECH FOR E3WS

Omega Seiki has partnered with C4V to bring solid-state battery development to India.

2 mins read
Commercial Vehicle
May 2021

ईमोबिलिटी के लिये अमेजन-महिन्द्रा इलेक्ट्रिक साझेदारी

ई-कॉमर्स दिग्गज की डिलीवरी का बेड़ा 2025 तक भारत में ओईएम द्वारा डिजाइन और निर्मित किया जाना है।

1 min read
MOTORINDIA Hindi
March 2021

HYUNDAI ALCAZAR

We take a quick spin in a pre-production version of the Hyundai Alcazar, the six or seven-seat version based on the Creta

4 mins read
Overdrive
April 2021

TOP STORIES

They take it all, and then some. Say hello to our biggest winners of 2021

5 mins read
Motoring World
April 2021

Mass cremations become necessary in Delhi as bodies keep piling up

NEW DELHI: As the Capital continues to reel under the fierce fourth wave of the pandemic here amid an alarmingly rising death toll, crematoria and burial grounds in the city have run out of space.

3 mins read
Millennium Post Delhi
New Delhi 24April2021

Best of New Breed Banks

Laser-sharp focus on asset quality helps Utkarsh maintain lead over others

7 mins read
Business Today
March 21, 2021

WINNERS TAKE ALL

DEVESH SHARMA profiles the winners of the 66th Vimal Elaichi Filmfare Awards 2021

10+ mins read
Filmfare
April 2021