This is where user-generated content or UGC becomes a game-changer. Here, people create text, videos, images and reviews about the brand and its offering, rather than the other way around. The latter can then share this content on their social media accounts, website and other marketing channels. It has higher perceived trust value, since this is generated by users who have enjoyed the services.
SPEAKING THE GUESTS’ LINGO
Guests today expect more than just a good nights’ sleep or meal at a hotel; they seek an experience. Hospitality brands are progressively marketing their ability to provide an enlivened and heightened experience in addition to factors like price, and convenience, using content as the lynchpin.
The right content marketing strategies can help hotel companies build long-term relationships with their guests and communities, generate leads and boost sales. According to Megha Garg, Marketing and Communications Manager at DoubleTree Suites by Hilton Bangalore, successful content marketing depends on providing valuable assets, like blogs, posts, videos or reviews, which informs and entertains.
This story is from the May 2021 edition of Hotelier India.
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This story is from the May 2021 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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