Hotels need to be much more than just a place to sleep to outrank their competitors. They should be a destination, a social hub where guests can share experiences from around the world. And it is the quality of guest experience that separates them from their peers, influencing how travel reviewers rank them.
Today's rapidly advancing technologies have introduced new opportunities for hoteliers to deliver high-quality experiences to their guests beyond just standard room services and restaurant menus. Hotel owners and managers need to stay ahead of their competition, offering new ways for guests to interact with them and each other. One such innovative approach is digitising hotel amenities via a smart guest experience!
UNDERSTANDING SMART GUEST EXPERIENCE
A smart guest experience is a hotel's ability to use new-age technologies to deliver innovative solutions that improve the overall quality of their stay. This can include improving communication and interaction between guests or using intelligent tools and platforms to provide enhanced services and amenities.
UX and UI design is an essential part of enhancing hotel guest experiences as they provide the foundation for three key components that define a smart guest experience:
1. Mobility - The ability to provide a smooth and seamless transition from one device or platform to another with minimal disruption.
2. Personalisation - Tailoring services and amenities based on each guest's preferences, needs, and behaviours.
3. Analytics - Understanding guest behaviour and needs at a granular level so hotels can provide personalised, tailored experiences that drive business results.
This story is from the February 2022 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2022 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Eight Appeal
In conversation with Haninder Sachdeva, Managing Director and CEO, Eight Continents Hotels & Resorts, the promising, young brand on the hotel scene...
The Bleisure Bloom
What's shaping the future of business and leisure travel?
Lock & Key
All about choosing the right digital lock system in hotels...
Art Attack
Asilo, the rooftop lounge bar at The Westin Pune, is a beautiful oasis in the city.
Travel Tech
Several new technological innovations are now being employed to make travel hassle-free and this is a win-win for all stakeholders.
A 'Wild' Escape
The onset of summer is the best time to plan a holiday in the wild as this is the best season to spot wild animals.
Trail Mixes
A new favourite addition to the healthy snacking portfolio...
"The Ambanis specified a preference for eco-friendly accommodation!"
Bhavik Sheth, COO of Evoke Experiences, shares what went behind creating the most luxurious and eclectic tents in the grandest pre-wed festivities of the year...
"Our vision is a perfect fit for India!"
Larry Cuculic, President and Chief Executive Officer, BWH Hotels, and Ron Pohl, President of International Operations and World Hotels, give us a glimpse into why they think so...
Three to TANGO
From an Unlikely to an Unstoppable partnership, chronicling the success story of Hotelivate.