Trends For Futuristic Hotels
Hotel Business Review|November - December 2019
The world is undergoing a major change on various fronts. Hospitality industry is also poised to feel the effect of this change. Since this industry is extremely competitive it is necessary for businesses operating within this industry to keep track of the changes taking place and also to be savvy about the futuristic changes and trends that are inevitable in the industry. Keeping pace with the changing needs of the guests is one way of ensuring the success of the property. It is believed that the future belongs to the millennials and the Gen Z. Thus being aware of their tastes and incorporating the same in the property will be the future trend in the hotels. Ashok Malkani tries to gauge the trends that are likely in hotels in the future and how they are preparing for these changes.
Ashok Malkani

The only thing constant in the hospitality industry is change. One cannot talk about hospitality nowadays without talking about disruption. A hotelier has to constantly keep his pulse on the emerging new trends to avoid disappointing guests and falling behind competitors. The hotel has not only to increase the number of guests but also to improve their experience in order to make them visit the place again. A study conducted by Harris Poll and Eventbrite found that 78% of Millennials would prefer to spend their money on experiences rather than things.

Domest ic, as well as international tourists, are developing a tendency to mix business with leisure. According to reports, 55% of millennials extend business trips for extra leisure time. So how does the industry intend to cope with the diverse range of clients and the desires of the millennials, who have been given the credit for inventing the word “bleisure”?

Fino Babu, Executive Assistant Manager, Crowne Plaza Pune City Centre declares, “With the steady influx of international tourists being a mix of both business and leisure travelers, hotels need to cater to a diverse range of clients on a day to day basis. Hotels need to be sensitive to the preferences of international guests including international cuisine, amenities, and language options. Travelers are also very interested in experiencing the local cuisine, local food, regional cuisines as well as locally produced ingredients and vegetables. Millennials are now mixing their business trips with leisure time – this is allowing workers to save money and transform what can be an inconvenient trip away into a pleasurable stay. In order to cater to this group of travelers, we offer a variety of experiences during the stay including – a poolside Sunday Brunch at Mosaic our all-day dining, a party hot-spot at our ambient sky-lounge – Evviva and delicious healthy meals at the all-new Fast N’ Fresh restaurant.

“At Crowne Plaza Pune City Centre, we focus on creating a unique experience for each of our guests. We offer a variety of spaces within the property for casual networking as well as interactive co-working spaces within the lobby lounge. The open-air poolside is another area that offers an open ambient patio space that can be utilized for food & beverage options. We are adding to the stay experience by including fun activities during their stay.

“Crowne Plaza Pune, located within proximity of local city attractions, malls and tourist hotspots, has also designed special weekend packages, which includes poolside brunch dining options, yoga and health club options, shuttle services to popular shopping areas. The areas in the hotel also offer vibrant co-working spaces for a more interactive experience.

“International travelers also rely on review ratings for a more informed decision when booking their stays internationally. At Crowne Plaza Pune City Centre, we ensure that we are managing our online reputation for all reviews, as these really influence travelers.”

Girish Krishnan, Hotel Manager, Four Points by Sheraton Mahabalipuram Resort & Convention Centre, says, “Hospitality has truly gone global and to cope with the demands of the industry we work with internationally recognized Hotel Management Institutes where we hire associates that have developed the required communication skills that come into use when interacting with our international guests. With the advent and improvement of technology, we are now able to come closer and share information with ease. Thus we are now able to understand our international guests better and provide our services effectively and be able to deal with the different profiles of guests staying with us.

“Today’s millennials, domestic as well as international, are well informed, and they know what they want. They primarily need basic and simple things done well. Speed is something that they appreciate, a no-fuss product and service is what makes them happy. Technology offered must be advanced because millennials don’t wish to compromise on that. Marriott brand has customized the hotels’ services keeping their needs in mind. We bel ieve that Millennials are the first ones to experiment and we are able to provide our services and offerings as per their likings, one of which would be to engage and make them understand the hotel, local traditions, and offers.”

Sujeet Kumar, General Manager, Sheraton Grand Bangalore Hotel at Brigade Gateway, states, “With the increase in numbers of people traveling to India every year, many new hospitality companies have started expanding their business. New hotels with new concepts are opening in Tier 1 cities as well as major tier 2 cities, in order to cater to the needs of different tourists with varied requirements from all over the world. Advanced systems and technology are also playing a big role in helping the hospitality sector in India channelizing the increasing demand effectively.

“’Bleisure’ was not a thing in the past. It is very recently that people have started planning business and leisure together because of which hotels nowadays opt for planning services & facilities where both the requirements can be met. Sheraton Grand Bangalore Hotel at Brigade Gateway offers staycation packages where the guests can indulge in various activities like art workshops, Shine spa signature weekend massage, fitness boot camp, parrot watching, longest brunch spread in town at Feast, etc. Such activities help us rejuvenate after a hectic schedule.

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