India is a land of awesome tourism potential, which is manifested through its myriad natural splendours, known and lesser known historical legacies, and fascinating wildlife and adventure tourism options.
However, it is true that a great deal of India’s tourism potential is still relatively much less explored by the tourists at large.
This is one of the many reasons why India’s figures for both domestic and inbound tourists reflect a story of huge untapped potential . According to the Ministry of Tourism, the foreign tourist arrivals in India during 2014 were 76.79 lakh, which increased to 80.27 lakh in 2015. About 88.90 lakh foreign tourists arrived in India during 2016.
Untapped Potential
Here it deserves a mention that as per the UNWTO definition, international tourist Arrivals (ITAs) comprises two components; namely foreign tourist arrivals (FTAs) and arrivals of non-resident nationals. The UNWTO in its barometer ranks countries in terms of their ITAs. So far only the figures of FTAs were compiled in India. However, now India has started compiling the data arrivals of non-resident Indians (NRIs) also.
According to the Ministry of Tourism’s press release, the number of NRI arrivals during 2014 and 2015 were 5.43 million and 5.26 million, respectively. Accordingly, the numbers of ITAs in India during 2014 and 2015 were 13.11 million and 13.28 million, respectively.
This is disappointing as compared to the international tourist arrivals in countries like France, the US or the Spain. According to World Tourism rankings, compiled by the United Nations World Tourism Organization as part of their World Tourism Barometer publication, during 2016, the international tourist arrivals in France were 82.6 million, and the international tourist arrivals during 2016 in the US were 75.6 million. According to the same source, Spain attracted 75.6 million international tourist arrivals during 2016 and China attracted 59.3 million international tourist arrivals during the same year.
This story is from the July/August 2017 edition of Hotel Business Review.
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This story is from the July/August 2017 edition of Hotel Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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