The corporate guest in a hotel today does not merely book a hotel room to sleep. He also looks at other amenities that will make his stay a pleasant and memorable experience. And one of the important amenities is a lounge!
Lounges in hotels have, over the years, gained popularity and today have become an essential segment of the property. Globally, lounges play a key role in helping luxury, as well as other category hotels, maintain high room occupancy and strengthen customer loyalty. They serve as the most utilitarian option for business travellers, as all their needs are conveniently met in one location.
A place to relax and work, the lounge also makes for a great change in scenery from stuffy boardrooms and meeting rooms. One can reserve a quiet place to work or simply to refresh, relax and leave the stress behind for a little while. Travellers also prefer lounges for personalized services as well as tailor made food and beverage choices.
Today, lounges are preferred over F&B outlets, which do not provide the kind of privacy a corporate client requires. Discerning guests, particularly corporate travelers, prefer club lounges over other dining options.
Shilpi Khanna, Director of Rooms, JW Marriott Mumbai Sahar, states that a club lounge is essential to make the guest’s stay a memorable one. However, she adds that at their hotel only platinum and above guests have access to the lounge.
This story is from the September-October 2020 edition of Hotel Business Review.
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This story is from the September-October 2020 edition of Hotel Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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