Destination wedding, one of the newest trends, has caught the fancy of Indians. According to Wedding Tourism Report by MRSS India, the wedding market in India in 2018 was pegged Rs. 110,000 crore of which around Rs. 23,438 crore can be attributed to destination weddings. The figure is expected to double, at an astounding rate, to Rs. 45,000 crore, by the end of 2020, thriving at 25-30% per year. It is estimated that about 15% of all weddings are now destination weddings. The hospitality industry is a major recipient of this expenditure on destination weddings. Typically a destination wedding is not a one-day affair. While the wedding itself is a one-day affair, the couples have to take into consideration the days that the guests arrive, leave and relax in between. Ashok Malkani takes a look at this new manner of saying “I Do”, the opportunities it offers the hospitality industry and its future.
Marriages are made in Heaven, it is said, but heavenly weddings are created here on earth by having them on picturesque locales. Destination weddings are redefining the Indian wedding scenario. Wedding halls have now become passé. Today, fairy tale settings for making the most memorable moment in life, one of the most unforgettable and impressive one, is becoming ‘in’. Destination weddings have also given a major shot in the arm to wedding planners, banquet organizers, etc. But the hospitality industry can be said to be the biggest beneficiary.
But why destination weddings popularity has risen and why are hotels and resorts becoming popular? What facilities do they offer?
Monal Prabhu, Associate Director, Magnifique Meetings, Sofitel Mumbai BKC, says, “In comparison to marriages across the globe, Indian weddings are more ritualistic and thoughtful affairs with a blend of traditions, values and intimate celebrations. To make this occasion extraordinary, one looks for that perfect location where everything can be managed right from the decorations to food and accommodation.
”Rather than celebrating with a large number of family members and friends in a local reception hall, many brides and grooms are opting to marry farther away from their hometowns. There are many exotic, remote, and breath-taking locales where couples are getting hitched. Due to technological advancements, exploring these breathtaking locations has become an easier task; hence the popularity of destination weddings has increased.
”Furthermore, social media has started to play a big role, and due to this people desire extravagant affairs as it offers them the chance to showcase their ceremony and affairs to their loved ones, friends, and family as well as the world, thereby creating that sense of competition to be the best.
“As far as facilities in hotels are concerned, at Sofitel Mumbai BKC, a perfect mélange of French and Indian design inspirations as well as the hotel’s grandeur is reflected in its unrivaled facilities and personalized service from the heart. Be it a traditional ceremony or a themed extravaganza, one can discover bespoke weddings in the midst of romance, elegance and a luxurious setting under the stars, where our dedicated Magnifique Meetings team at Sofitel Mumbai BKC will suggest creative and customized banqueting options, themes, unique settings, and international flavors make the event unique and memorable.
“From the initial planning stages until the big day, Sofitel Mumbai BKC partners with their guests all the way. From designing and fine detailing to create a dream wedding into a magical ceremony, the team at Sofitel Mumbai BKC will make it an event to remember. The Boutique Wedding concept doesn’t just stop at personalized themes but Sofitel Mumbai BKC takes care of it all. From commending the best decorators and wedding planners in town, hair and make-up maestros, wedding photographers as well as Accor International honeymoon packages, the team here at Sofitel Mumbai BKC covers it all.”
Debarchan Bose, Wedding Planner at Grand Hyatt Goa, disclosed, “Destination wedding in recent times has become a trend as couples like to celebrate their special day as an intimate affair. Rather than the traditional obligation of calling everyone you know, it’s in vogue to have a destination wedding with family and friends who matter to you the most. Moreover, personalized service and experiences offered at resorts like Grand Hyatt Goa helps couples/families in choosing a wedding destination.
“Today’s wedding couples and families are not only looking at service, instead they are looking for experiences. At Grand Hyatt Goa we have a dedicated wedding planning team that makes sure that every request, detail, and the requirement is adhered to ensure that the special day is made perfect, not only for the bridal couple but also for every member of the family. This dedicated team provides the best in class services in addition to the great facilities available at the resort. Additionally, the resort offers diverse recreational activities that include a sailing centre, adventure park, and spa services to ensure that friends and family not only attend the wedding but have fun within the wedding venue.”
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