Destination Weddings
Hotel Business Review|November - December 2019
A Sustained Business Vertical for Hospitality Industry
Ashok Malkani

Destination wedding, one of the newest trends, has caught the fancy of Indians. According to Wedding Tourism Report by MRSS India, the wedding market in India in 2018 was pegged Rs. 110,000 crore of which around Rs. 23,438 crore can be attributed to destination weddings. The figure is expected to double, at an astounding rate, to Rs. 45,000 crore, by the end of 2020, thriving at 25-30% per year. It is estimated that about 15% of all weddings are now destination weddings. The hospitality industry is a major recipient of this expenditure on destination weddings. Typically a destination wedding is not a one-day affair. While the wedding itself is a one-day affair, the couples have to take into consideration the days that the guests arrive, leave and relax in between. Ashok Malkani takes a look at this new manner of saying “I Do”, the opportunities it offers the hospitality industry and its future.

Marriages are made in Heaven, it is said, but heavenly weddings are created here on earth by having them on picturesque locales. Destination weddings are redefining the Indian wedding scenario. Wedding halls have now become passé. Today, fairy tale settings for making the most memorable moment in life, one of the most unforgettable and impressive one, is becoming ‘in’. Destination weddings have also given a major shot in the arm to wedding planners, banquet organizers, etc. But the hospitality industry can be said to be the biggest beneficiary.

But why destination weddings popularity has risen and why are hotels and resorts becoming popular? What facilities do they offer?

Monal Prabhu, Associate Director, Magnifique Meetings, Sofitel Mumbai BKC, says, “In comparison to marriages across the globe, Indian weddings are more ritualistic and thoughtful affairs with a blend of traditions, values and intimate celebrations. To make this occasion extraordinary, one looks for that perfect location where everything can be managed right from the decorations to food and accommodation.

”Rather than celebrating with a large number of family members and friends in a local reception hall, many brides and grooms are opting to marry farther away from their hometowns. There are many exotic, remote, and breath-taking locales where couples are getting hitched. Due to technological advancements, exploring these breathtaking locations has become an easier task; hence the popularity of destination weddings has increased.

”Furthermore, social media has started to play a big role, and due to this people desire extravagant affairs as it offers them the chance to showcase their ceremony and affairs to their loved ones, friends, and family as well as the world, thereby creating that sense of competition to be the best.

“As far as facilities in hotels are concerned, at Sofitel Mumbai BKC, a perfect mélange of French and Indian design inspirations as well as the hotel’s grandeur is reflected in its unrivaled facilities and personalized service from the heart. Be it a traditional ceremony or a themed extravaganza, one can discover bespoke weddings in the midst of romance, elegance and a luxurious setting under the stars, where our dedicated Magnifique Meetings team at Sofitel Mumbai BKC will suggest creative and customized banqueting options, themes, unique settings, and international flavors make the event unique and memorable.

“From the initial planning stages until the big day, Sofitel Mumbai BKC partners with their guests all the way. From designing and fine detailing to create a dream wedding into a magical ceremony, the team at Sofitel Mumbai BKC will make it an event to remember. The Boutique Wedding concept doesn’t just stop at personalized themes but Sofitel Mumbai BKC takes care of it all. From commending the best decorators and wedding planners in town, hair and make-up maestros, wedding photographers as well as Accor International honeymoon packages, the team here at Sofitel Mumbai BKC covers it all.”

Debarchan Bose, Wedding Planner at Grand Hyatt Goa, disclosed, “Destination wedding in recent times has become a trend as couples like to celebrate their special day as an intimate affair. Rather than the traditional obligation of calling everyone you know, it’s in vogue to have a destination wedding with family and friends who matter to you the most. Moreover, personalized service and experiences offered at resorts like Grand Hyatt Goa helps couples/families in choosing a wedding destination.

“Today’s wedding couples and families are not only looking at service, instead they are looking for experiences. At Grand Hyatt Goa we have a dedicated wedding planning team that makes sure that every request, detail, and the requirement is adhered to ensure that the special day is made perfect, not only for the bridal couple but also for every member of the family. This dedicated team provides the best in class services in addition to the great facilities available at the resort. Additionally, the resort offers diverse recreational activities that include a sailing centre, adventure park, and spa services to ensure that friends and family not only attend the wedding but have fun within the wedding venue.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM HOTEL BUSINESS REVIEWView All

Revving up the Revenue

The corona virus outbreak has not only impacted travel in affected regions it has also caused the cancellation of some of the world’s biggest exhibitions, which has adversely affected the hotel industry globally. Though the lockdown for India’s hospitality sector was lifted from June 8 by the central government several states have continued with curbs on usual operations. This has affected the industry on several fronts. Ashok Malkani reviews the upshot of the pandemic on different aspects of the industry and the steps taken by it to tackle this situation effectively.

10+ mins read
Hotel Business Review
November - December 2020

Coping Up The Impact of Pandemic Challenges

As with other industries, the food and beverage sector is making endeavours to bounce back in business.

10 mins read
Hotel Business Review
November - December 2020

The Growing Role of Contactless Dining

Contactless dining has become a buzzword for India’s food service industry in these trying times. It can be helpful in preventing the menace of Covid-19 from invading the guests and staff.

8 mins read
Hotel Business Review
November - December 2020

Serviced to Hospitality

Despite the temporary slump in India’s hospitality industry due to Covid-19, one can say with confidence that in the near future, business travel in India would pick up its original momentum. In fact, not only business travel in India is expected to pick up its original momentum soon but it is expected to grow appreciably say five years down the line.

5 mins read
Hotel Business Review
November - December 2020

Hyatt Announces ‘Hyatt Loves Local' Initiative

Driven by Hyatt’s purpose to care for people so they can be their best, Hyatt Hotels Corporation announces the ‘Hyatt Loves Local’ initiative, a global effort by Hyatt hotels to uplift and collaborate with small businesses that have been impacted by the COVID-19 pandemic.

3 mins read
Hotel Business Review
November - December 2020

A Passionate Hotelier - Wajeed Bagwan, General Manager, Oakwood Premier Prestige Bangalore

Wajeed Bagwan, General Manager, Oakwood Premier Prestige Bangalore has over 27 years of experience in hospitality in India and the Middle East, specializing in setting up and launching new star properties. Having worked with world-renowned groups including the Taj Group of Hotels, Oberoi Hotels & Resorts, The Leela Group and Radisson Hotels & Resorts. As a specialist in pre-opening and operations, Mr. Bagwan has an excellent record of accomplishment of efficiency, which includes functioning and capacity building style of management. In an exclusive interview with Sharmila Chand, he talks about his working mantra and more…

3 mins read
Hotel Business Review
November - December 2020

Effect of COVID-19 on Hospitality Industry

The economic damage caused by COVID-19 novel corona virus pandemic is difficult to predict. However, there is widespread agreement among economists that it will have severe negative impacts on global economy. The hospitality and leisure clients were the first ones that experienced bad weather conditions but they are moving quickly and remain focused to understand and quantify the operational and financial impact for their business. The hospitality industry showing maturity, by working together, is showing true hospitality commitments by helping the society, where it can. With the Mission Begin again and the subsequent unlocks, the hotels were allowed to open, with SOPs. Ashok Malkani tries to gauge the impact of the lockdown on the hotel industry and how it is meeting the challenge of keeping the properties’ environment safe for the clients.

10+ mins read
Hotel Business Review
September-October 2020

Hospitality Resumes with Added Safety

With hospitality properties being allowed to resume operations across India, it seems that the pitch dark period for India’s hospitality industry which began in the end March of this year, is showing signs of erasing to a new dawn.

7 mins read
Hotel Business Review
September-October 2020

Facilitating a Hygienic Kitchen

Hygiene doesn’t come on a platter, especially in the commercial kitchens

7 mins read
Hotel Business Review
September-October 2020

Incorporating Greenery in Hotels

Landscaping is an important component of hotel design and plays a crucial role in enhancing the property’s value.

4 mins read
Hotel Business Review
September-October 2020
RELATED STORIES

The Cosmic Chaos of India

Just like the cosmos, when you see India for the first time everything seems chaotic and yet every Indian person finds his/ her own order in that hustle which all goes in tandem. Pavan Rajurkar a freelance illustrator based out of Mumbai, capture this Indianness perfectly in his artworks for many different brands and studios. Some of his recent illustrations have been displayed here.

2 mins read
Creative Gaga
Issue 49

Doctor of Happiness: An Art Essay

SUKRITI VADHERA KOHLI is the founder of Doctor of Happiness, helping young people with depression and other mental conditions through her art and online platform. Here she speaks with VANESSA PATEL about what inspired her to open up this forum, and what a difference art can make to our well-being.

9 mins read
Heartfulness eMagazine
March 2020

Dynamic Mumbai

Meet with clients amid the city’s kaleidoscopic sights and sounds.

3 mins read
Global Traveler
March 2020

Discover The Remnants Of Empires And The Seeds Of Independence In Mumbai

Discover the remnants of empires and the seeds of independence in India’s most populous city.

3 mins read
Business Traveler
December 2018/January 2019

Building A Sporting Nation

Marathons are changing the shape of the nation. We ask the brains behind the Delhi and Mumbai Half Marathons, how exactly.

2 mins read
FHM India
October 2018

An Expat Learns the Key to Authentic Indian Cooking

Cooking lessons at home in Mumbai.

8 mins read
Saveur
April 2016

The 12 Best Rooftop Bars Around The World

The world looks different when viewed from these stunning rooftop destinations.

7 mins read
Business Traveler
October 2015

फर्जी पहचान पत्र पर यात्रा!

मुंबई में प्रतिबंध के बावजूद लोकल में 35 लाख यात्री!

1 min read
Rokthok Lekhani
June 22, 2021

मुंबई में नहीं है एक भी मरीज,नो टेंशन !

मुंबई मनपा का दावा वेरिएंट के एक भी मरीज शहर और उपनगर में नहीं, विशेषज्ञों ने कहा, घबराने की जरूरत नहीं

1 min read
Rokthok Lekhani
June 22, 2021

मुंबई में फर्जी वैक्सीनेशन!

बिहार भाग रहे आरोपी को जीआरपी नेसतना में ट्रेन से पकड़ा

1 min read
Rokthok Lekhani
June 21, 2021