Like all other facets of life and times, hospitality industry is also going through changes. One of the important changes or rather transitions that has been taking place in India’s hospitality industry during the recent years is the significant channelising of investments of branded hospitality projects in tier-II and tier-III cities of the country. Patna, Dehradun, Ahmedabad, Chandigarh, madurai, Kanpur, Kochi, Vadodara, Jodhpur, Nashik are some examples of tier-II and tier-III cities of India.
Even a decade earlier, hoteliers and real estate developers investing in massive hospitality projects in tier-II and tier-III cities of India, unless it was a conventional and famous tourist destination, were rarity. But it is no longer so. Now even some of the tier-IV cities and small towns of India which are also not tourist destinations in conventional sense are showing potential to attract considerable investments from branded players in India’s hospitality industry.
Four Points by Sheraton mahabalipuram Resort & Convention Center, in mahabalipuram, Tamil Nadu, City Sarovar Premiere Jaipur, Grand mercure Vadodara Surya Place, Novotel Kochi Infopark Hotel are only four of the many such examples of recently opened branded hospitality properties in non metro cities, and towns of India. A few months back, Radisson entered Jodhpur with Radisson Jodhpur.
Reasons behind the Trend
There are various reasons behind this development. Prohibitive prices of real estate in metros of India, significant increase in disposable incomes among segments of people in small cities and towns of India during the last decade-and a-half, the growth of industrialisation and tourism appeal in many of the tier-II and tier-III cities of India during the same period, the heightened popularity of destination weddings and the growth of mICE segment in India’s hospitality industry during the last few years are some of the factors influencing this trend.
Improvement of infrastructure and connectivity in these cities during the last decade can also be attributed as the reason for fostering of this trend.
This story is from the July-Aug 2018 edition of Hotel Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July-Aug 2018 edition of Hotel Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
A Tranquil Paradise! Radisson Hotel Jass Khajuraho
Sprawling in six acres in the midst of the vast open countryside with gentle undulating landscape and clean, fresh unpolluted air, Radisson Hotel Jass Khajuraho is a perfect union of classic design with subtle elegance.
Running F&B Operations
Heading the F&B department of a hotel successfully is both exciting as well as challenging. It becomes evident that running an F&B operation is not a smooth sailing business at all.
Abrogating Attrition
One constant problem that has been incessantly proving a bothersome malady for the hospitality industry is the shortage and retention of skilled manpower, as this makes or mars the future of the property. Possessing innovative and problem-solving capabilities the workforce can add to the success of the hotel. Skills like patience, multitasking, positivity are a few of abilities which attribute to the success of the hotel as it helps in the hotel being able to provide excellent customer service in all circumstances. But shortage of skilled manpower has been a constant problem of the industry. Ashok Malkani delves on several aspects of the shortage and retention of employees.
Women as Impactful Leaders in Hospitality!
The dynamic hospitality industry stands as a shining example of gender equality as more and more women are leading from the front in key positions.
Does hospitality industry have...Gender Equity?
Hospitality industry has been considered as one of the forerunners in growth in India's service sector. Though the hotel industry is an appealing one, with diverse workforce, women have, historically, been underrepresented.
Making Room for Hygiene
Adequate training, strict supervision and ensuring safe and healthy working conditions of the cleaning staff are key to maintaining room hygiene in a hotel.
Legacy Secured
JK Khurana Dedicates Lifetime Achievement Award to Son Vicky Khurana and daughter-in-law Seema Khurana, as he entrusts Venus Industries to the Next Generation.
"It is the Journey Itself, Marked by Innovation and Development that I Relish as much as The Final Product"
Somesh Agarwal, Chairman and Managing Director, Rockwood Hotels and Resorts
Ensuring Menu Success
A new menu is considered an excellent way to get the visibility and break the monotony. No wonder, chefs are always thinking about introducing new dishes in their menu several times throughout the year.
Wooing Millennial Guests
Understanding millennials goes beyond demographic data and analysis. Interestingly, it involves comprehending their values, preferences, and the desire for offbeat experiences. Latest technology, sustainability elements, and cultural immersions play a key role.
