What Forms The Core Of Accor's Design
Hospitality Talk|August 2019

Damien Perrot, Global Senior Vice President-Design, explains why through ibis they are now trying to create something that will be loved by some of the guests, rather than trying to be a brand that pleases everyone.

Since Damien Perrot joined Accor more than 20 years ago, he has learned, shaped, and revolutionised the way the company approaches and innovates around design. He started his career with the group as an Information Technology Project Manager and now serves as Global Senior Vice President-Design. Perrot has held several leadership roles as well.

Explain core principles that the global Accor portfolio follows? Is design individualised to each brand?

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