Big Shift for Marketers
Home Business Magazine|Spring 2021
We’ve Seen the Future and There Are No Cookies
Brian Skewes

Third-party cookies have been a major part of marketing arsenals for twenty-five years. Designed to track online consumer behavior, they were embraced by almost every ad platform for display advertising, targeting and retargeting, and behavioral marketing uses.

However, the times are a-changin’! Cookies are no stranger to controversy, and smart cookie-blocking tech allows consumers to block cookies at will. New and evolving regulations, such as the all-encompassing GDPR and the CCPA (California Consumer Privacy Act), have driven this change in philosophy about how businesses can target potential customers.

A Significant Shift for Marketers

This fundamental change shouldn’t come as a surprise — there have been rumblings about how cookies undermine privacy and have contributed to skyrocketing identity theft numbers for years. Just as we said goodbye to Adobe Flash last year and quickly dried our tears, we’ll soon bid adieu to cookies, too.

What does this mean for your business? You’ll need to focus energies on other forms of advertising, marketing, and audience targeting. With the right tools and a forward-thinking approach, increasing market share in a post-cookie world shouldn’t be beyond any entrepreneur’s capability.

Why Have Cookies Been Given the Chop?

If you’re looking for a corporation to blame for the crumbling of cookies as a marketing tool, no need to look further than Apple.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM HOME BUSINESS MAGAZINEView All
RELATED STORIES

Hairstyles For Those Special Occasions

The weather is starting to get a bit warmer, and spring is here.

2 mins read
Women Fitness
May - June 2021

women's health AT EVERY AGE

A woman’s health needs change dramatically over the years. Use this guide to find hormone-balancing tips and remedies based on your age.

8 mins read
Better Nutrition
May 2021

Instant Pot Lamb Stew

Celebrate spring with this quick-and-easy seasonal favorite.

1 min read
Better Nutrition
May 2021

AIRTAGS: NEXT-GENERATION TRACKING TECHNOLOGY HAS ARRIVED

Two years after they were first rumored, Apple finally lifted the lid on its tracking device AirTag at its Spring Loaded event in April, designed to help consumers keep track of items that matter most.

6 mins read
AppleMagazine
AppleMagazine #497

The Fortnite Fallout

Apple and Epic meet in court, making the collapse of a once-close relationship complete

3 mins read
Bloomberg Businessweek
May 10, 2021

GOOGLE SIGNS DEAL WITH WNBA TO HELP CHAMPION WOMEN'S SPORTS

The WNBA signed a multi-year deal with Google this week to be the presenting partner for the league’s playoffs, part of the technology giant’s efforts to help champion women’s sports.

2 mins read
AppleMagazine
AppleMagazine #497

Android loses a huge innovator as LG quits making phones

LG phones pushed the bleeding edge of innovation, but it wasn’t enough.

2 mins read
PCWorld
May 2021

TAKE CONTROL OF YOUR PASSWORDS USING iCLOUD KEYCHAIN ON YOUR iPHONE, iPAD, & MAC

IT’S MORE POWERFUL THAN YOU THINK.

5 mins read
Macworld
April 2021

APPLE MUSIC LAUNCHES MORE THAN 100 CITY-FOCUSED MUSIC CHARTS

Apple Music is coming to a city near you — the streaming service has launched daily music charts focused on particular cities around the world, including New York City, Tokyo and Lagos.

1 min read
Techlife News
Techlife News #496

APPLE'S iPHONE PRIVACY CLAMPDOWN ARRIVES AFTER 7-MONTH DELAY

Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.

4 mins read
Techlife News
Techlife News #496