Shifting gears
Gulf Business|February 2020
The Porsche 718 Boxster is an example of how car manufacturers can make sportscar design inclusive, democratic and wholly appealing to the broadest possible demographic
VARUN GODINHO
Shifting gears

The Porsche 718 was a sportscar whose significance can barely be overstated. In 1956-57, Porsche designed the 718 with a refreshingly new approach to car design. It wasn’t about adding muscle under the hood (it featured only a 1.5-litre flat-four engine), but one that instead focused on combining that modest engine with a light tubular spaceframe making the car a top-notch challenger on the track. It finished on the podium at the 1958 Sebring 12 Hours and also won at the gruelling Targa Florio endurance race in 1959 where it beat the competition who were running monstrous V12 engines.

In 2016, when Porsche introduced the fourth-generation of its Boxster sportscar, it changed the name of the car to Porsche 718 Boxster in a salute to that iconic racing car from the Fifties and Sixties. When transitioning from the third generation to the fourth generation of the Boxster, Porsche reduced the number of cylinders from naturally-aspirated flat sixes to turbocharged flat-fours. Adding the 718 nomenclature was Porsche’s way of indicating that a reduction in engine size didn’t translate into a reduction in power – or even downsizing the thrill of owning a sportscar. On the contrary, it could be as entertaining a sportscar, if not more, than any of its big-engined peers.

This story is from the February 2020 edition of Gulf Business.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the February 2020 edition of Gulf Business.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM GULF BUSINESSView All
Green lights
Gulf Business

Green lights

It hasn’t even been a full year that Stellantis, one of the world’s biggest auto companies, has been in existence. Still, its wheels are spinning furiously. Here’s what it has in store for the region

time-read
6 mins  |
December 2021
Purpose through corporate responsibility
Gulf Business

Purpose through corporate responsibility

Every organisation must deeply reflect about whether they are leaving behind a legacy or a liability, says Abdulaziz AlSowailim, EY MENA chairman and CEO

time-read
5 mins  |
December 2021
Analysing the layers of a coconut
Gulf Business

Analysing the layers of a coconut

When we have a sense of clarity as to our purpose in life, then we institute the correct practices and habits around us, and set realistic and achievable results

time-read
3 mins  |
December 2021
DUNES TO DOMINION
Gulf Business

DUNES TO DOMINION

FOR A COUNTRY RICH IN TRADITION AND DRIVEN BY AMBITION, THE UAE’S JOURNEY DURING THE PAST 50 YEARS HAS BEEN UNPRECEDENTED. WHAT’S IN STORE FOR THE NEXT 50?

time-read
9 mins  |
December 2021
Building strong
Gulf Business

Building strong

International investors are boosting Dubai’s residential property market, which has rebounded strongly from the Covid crisis, writes Aarti Nagraj

time-read
3 mins  |
December 2021
CHASING THE AMERCIAN DREAM
Gulf Business

CHASING THE AMERCIAN DREAM

FOR SHAI ZAMANIAN, THE US IS A LAND OF LIMITLESS POSSIBILITIES, AN AVENUE HE AIMS TO OPEN FOR FAMILIES WORLDWIDE VIA IMMIGRATION. HERE’S HOW HE IS BRINGING HIS GOAL TO FRUITION

time-read
6 mins  |
December 2021
OBITUARY: JOCELYN HENDERSON (1921-2021)
Gulf Business

OBITUARY: JOCELYN HENDERSON (1921-2021)

THE GRANDE DAME OF ABU DHABI – THE WIFE OF A FORMER DIPLOMAT – PASSED AWAY IN THE UAE CAPITAL AGED 100

time-read
3 mins  |
December 2021
THE DIGITAL DISRUPTORS
Gulf Business

THE DIGITAL DISRUPTORS

IN THE COMING YEARS, THE GCC IS EXPECTED TO PLAY A SIGNIFICANT ROLE IN SECTORS SUCH AS HEALTHCARE, MANUFACTURING, EDUCATION AND RETAIL, WHICH WILL HELP BOOST THE GROWTH OF ITS NON-OIL ECONOMY

time-read
7 mins  |
December 2021
Signed, sealed, delivered
Gulf Business

Signed, sealed, delivered

Nicolas Baretzki, CEO of Montblanc, partnered with one of the world’s most recognisable luxury brands, Ferrari, earlier this year. Here’s where the partnership, and the German company as well, is headed next

time-read
6 mins  |
December 2021
UP, UP AND AWAY
Gulf Business

UP, UP AND AWAY

AS THE FIRST IN-PERSON AIRSHOW TO TAKE PLACE SINCE THE OUTBREAK OF THE PANDEMIC, THE EVENT SAW SEVERAL DEALS ANNOUNCED

time-read
4 mins  |
December 2021