Samer M. Renno
Gulf Business|January 2018

CEO of Renno Communications Group

SUNDAY 

Unlike a normal working day, I usually start today an hour earlier. As I reach the office, the workday starts with a detailed action plan for the whole week, including itemising each scope of work. Today, my ‘to do’ list seems longer and more branched out than a usual Sunday morning. Possibly this is due to the multiple initiatives I am currently involved in. One of the main tasks to cross out before noon is the review of a PR proposal for a prospective client.

MONDAY 

The tasks assigned for today seem packed, especially as we are currently working on the organisation of our second Dubai Bake Festival for early 2018. A lot of meetings are scheduled outside the office, starting with a review of potential venues for the festival. Being a home baker by hobby, I created the concept of the Dubai Bake Festival, which serves as a ground for home and professional bakers, and families to come together and engage in workshops, competitions, or just to spend fun and quality time together. After the venue visits, I have a meeting with one of the largest culinary schools in the region.

TUESDAY 

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