The Covid-19 pandemic has reportedly forced over a third of the world’s population into some form of home quarantine ranging from a 24-hour mandatory curfew in a few major cities to a partial lockdown in others.
Regardless, it means that almost all of us are now spending far greater amounts of time indoors and this has inadvertently resulted in a renewed focus on home entertainment options.
In a stroke of good fortune, German audio major Sennheiser – a 75-year-old audio company – launched its first-ever soundbar, the Ambeo Soundbar, in the months leading up to the time when stay-home orders began to kick in around the world.
While other audio manufacturers raced to release soundbars over the last few years, Sennheiser bided its time and worked at remedying some major drawbacks among existing soundbars.
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“We have a customer base that comes to us for quality”
The audio industry in India has seen some unprecedented growth in the last decade, from market full of products to high demand of consumption, the way audio is being used now represents how fast the technology is evolving. And in this journey, the German audio giant, Sennheiser, has been at the forefront, taping new growth in the audio sector. The company is almost 75 years old, and since its inception it has been shaping the future of audio with its innovative range of products across the globe. It has consistently raised the bar with its products that offer superior audio experience. In a recent event where the company launched its new AMBEO Soundbar worth around a lakh, Kapil Gulati, Director, Consumer Segment, Sennheiser Electronics India spoke to Pahi Mehra about his journey with Sennheiser, how the company’s newest offering the AMBEO soundbar will stand out the competition with such high prices and the upcoming audio trends in 2020.
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