1. Model success – but don’t be a copy-cat
Creating compelling content is crucial for all businesses online – it doesn’t matter what type of content you’re delivering, as long as it answers your customers’ questions and engages their curiosity and interest. The more connected your audience is with your content, the easier it becomes to build trust and encourage them to take action towards your brand. If you want to captivate your audience’s attention in the long run, then you need to create authentic and ‘real’ content. However, this does not mean that you need to reinvent the wheel. There are hundreds of entrepreneurs and businesses with successful social media accounts that can act as inspiration and a road map for success. Take some time to study your competitors and the industry leaders to see what they are doing right, to emulate their strengths and avoid their weaknesses.
2. Create a mobile friendly website
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The big picture
The Journey of Humanity is the world’s largest canvas painting. Dubai-based artist Sacha Jafri raised $62m from the sale of it, all of which will now be given to charity. Here’s what it took to create one of the biggest artistic, social and philanthropic projects of its kind to date
Navigating the Experience Age
We have an opportunity to transform and redefine travel by exploring how virtual and real experiences might complement one another
Explainer: Have workplace savings plans taken off in the GCC?
Having a pension solution ensures that the employer sets aside a defined amount on a periodic basis for end of service benefits
Calling the right numbers
Standing apart and making a mark in the regional telecom industry has been challenging and yet rewarding, states Mountasser Hachem, founder and CEO of Monty Mobile
Building a golfing legacy
Indian businessman Sudesh Aggarwal will launch the inaugural Emirates Amateur Golf League – the world’s first franchise-based amateur golf league – this November in Dubai
Ricardo Guadalupe, CEO of Hublot, took a Swiss watchmaker that was only known among a select few and transformed it into a larger-than-life phenomenon. Here’s how he did it
Phi Trends: Healthy growth for alternative therapies
The market for alternative therapies such as gene-based solutions has garnered investor interest due to advancements in recent months, states entrepreneur and investor Shailesh Dash, who shares his perspective in this monthly column
Primed for growth
Abu Dhabi-based Yas Holding is rapidly expanding its portfolio across key sectors such as healthcare, education and technology. Group CEO Murshed Al Redaini reveals how the company has tackled the Covid crisis and its ambitious plans for the future
Why are we in a digital disarray?
It’s about time all of us seriously reflect on how we break this addiction
Riding the wave
UAE homegrown boat manufacturing business, Gulf Craft, helmed by Mohammed Hussein Alshaali, has built itself into a world-class player – evident in the new Majesty 175 which conducted its first sea trials earlier this year
GOOGLE SIGNS DEAL WITH WNBA TO HELP CHAMPION WOMEN'S SPORTS
The WNBA signed a multi-year deal with Google this week to be the presenting partner for the league’s playoffs, part of the technology giant’s efforts to help champion women’s sports.
Facebook Won't Apologize for Instagram Youth
It’s making a kid-focused version of its photo-sharing app, regardless of what critics say
APPLE'S iPHONE PRIVACY CLAMPDOWN ARRIVES AFTER 7-MONTH DELAY
Apple is following through on its pledge to crack down on Facebook and other snoopy apps that secretly shadow people on their iPhones in order to target more advertising at users.
DUTCH GOVERNMENT PAUSES CORONAVIRUS APP OVER DATA LEAK FEARS
The Dutch government has temporarily disabled its coronavirus warning app amid data privacy concerns for people who have the app installed on phones using the Android operating system.
FACEBOOK REPORTS SOARING QUARTERLY AD REVENUE, STOCK JUMPS
Facebook’s stock jumped Wednesday into record territory after the social media giant reported stronger-than-expected results for the first quarter thanks to soaring ad revenue.
How to Make Your Windows PC Boot Faster
Computers have come a long way since the beige boxes of old, but even with speeds measured in gigahertz and gigabytes per second, they still involve some occasional waiting.
Google Nest Hub (2nd Gen): Now With Sleep Tracking
The original Nest Hub was a perfectly capable smart display, but as Google’s only model, it felt a bit lacking compared with Amazon’s Alexa-powered lineup.
10 Simple Ways to Make Better To-Do Lists
How effective is your to-do list? Does it help you plan your day and nudge you to prioritize the right tasks? Or is it a never-ending inventory of tasks you feel guilty for not having done yet, and now you’re not going to do any of them? A good to-do list should serve you. You should not be at its mercy.
FEED YOUR MIND. FEAST YOUR EYES.
Marshall Uxbridge Voice
A stylish and powerful compact speaker