Acquiring abundance
Gulf Business|July 2021
UAE-based businessman and motivational speaker Dariush Soudi reveals details about his entrepreneurial journey, his new crypto venture and why he remains bullish about the future

You have had an interesting entrepreneurial journey – what have been the main highlights for you so far?

An entrepreneur’s life has often been described as a roller coaster ride. Mine has certainly been no different. When you’re an entrepreneur, you constantly put your head in the guillotine. You can’t hide – if it fails, you’re to blame and if you succeed, you were lucky and you create your luck by working hard. I wouldn’t change any of it apart from the fact that I wish I had listened more to experts in their fields instead of trying to do everything and learn everything from my own experiences – It turned out to be a costly experience – both financially and in time.

What have been your biggest challenges and how did you overcome them?

I believe the bigger the challenge we solve, the bigger the wealth and rewards we earn. For me, moving to a new country [the UAE] in 2009 and having to start my life all over again at the age of 43 with three kids – while recovering from a heart attack – were extremely challenging times. taking action, being honourable, inevitably the universe will reward all my hard work. Educating oneself and adapting to this fast-changing world is key to continued success and growth

I always wanted the best in life, and I believe in abundance. During those challenging times, I knew that ‘this too shall pass’.

Can you describe the various verticals of Be Unique Group? How has it coped with the crisis in the past year?

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