COUPED IN MANSIONS
Fortune India|September 2021
THE CAMELLIAS RESIDENCES IN GURUGRAM, WITH A STARTING PRICE OF ₹30 CRORE, ARE DRIVEN BY INNOVATIONS LIKE A CLUBHOUSE DESIGNED BY INTERNATIONAL ‘GRAND MASTERS’. WITH 80% OF THE APARTMENTS SOLD, DLF IS LOOKING TO RAKE IN ₹12,000 CRORE
PRIYA KUMARI RANA
PART OF THE ‘QUEEN’S NECKLACE’ trio hugging a 200-acre golf course that includes the DLF Aralias and DLF Magnolias, DLF Camellias at the posh DLF 5 Golf Links in Gurugram has created an entire eco-system for luxury living. “We aim to be an independent identity that would thrive on its own,” says Aakash Ohri, senior executive director, DLF Home Developers Ltd. The Camellias — at 38-floors high, the tallest buildings ever made by DLF — is the only residential property to feature a 1,60,000-sq.-ft. clubhouse built by six world ‘grand masters’ — Hafeez Contractor, renowned architect; Shawn Sullivan, partner and studio leader, US-based Rockwell Group, an architecture and design firm; Gerdo Aquino, co-CEO, SWA Group, Los Angeles-based landscape architecture planning and urban design firm; Jay Wright, CEO, The Wright Fit, New York-based wellness firm; Arnold Chan, founder, Isometrix Lighting + Design, London-based lighting design firm; Ingo Schweder, GOCO Hospitality Group, founder and CEO, Bangkok-based hospitality management and consultancy company.

Set within a private bubble, a city within a city that has a strong sustainable plan and infrastructure — from uninterrupted roads and underpasses, a sewage plant, and a fire station, the DLF Camellias is one the most valuable properties in India. Launched in 2014 at ₹22,000 per sq ft, it now sells at 40,000 per sq ft. “For us, it’s not a pipe dream, but a journey that’s over a decade old — one that we’ve lived through, and planned, so that it became a reality,” says Ohri.

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