Your Flying Car is Finally Here
Forbes Indonesia|January 2021
Secretive JOBY AVIATION, with nearly a billion dollars in funding from the likes of Toyota and Laurene Powell Jobs, promises to have its air taxis aloftby 2023.
Jeremy Bogaisky
Your Flying Car is Finally Here

JoeBen Bevirt first thought about building an airplane that could take off and land like a helicopter in second grade while trudging up the 4.5-mile road to his family’s home in an off-grid hippie settlement among the redwoods in Northern California. “It was a lonnnnng hill,” Bevirt says, laughing. “It made me dream about a better way.”

Four decades later, Bevirt is closing in on that goal. On a ranch outside Santa Cruz, the surfing mecca near where he grew up, Bevirt has secretively developed an electric airplane with six tilting propellers that he says can carry a pilot and four passengers 150 miles at up to 200 miles per hour, while being quiet enough to disappear among the hum of city life. He envisions the as-yet-unnamed aircraft, which experts speculate could cost $400,000 to $1.5 million to manufacture, as the foundation for a massive rooftop-to-rooftop air-taxi network—one he plans to build and run himself. His aspiration is to free urbanites from snarled roads and save a billion people an hour a day at a cost (he hopes) of $2.50 per mile, the current rate for an UberX ride.

It sounds crazy, but Bevirt, 47, has some powerful believers. Toyota pumped roughly $400 million into his Joby Aviation in January, joining investors including Laurene Powell Jobs and JeffSkoll’s Capricorn Investment Group, which was also an early Tesla backer. In all, Joby has raised $745 million, most recently at a valuation of $2.6 billion. Toyota CEO Akio Toyoda told Bevirt he hopes, through Joby, to realize the flying-car dreams of his grandfather Kiichiro, Toyota Motors’ founder, who developed aircraft before World War II.

This story is from the January 2021 edition of Forbes Indonesia.

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This story is from the January 2021 edition of Forbes Indonesia.

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