The Nappy Winner
Forbes Indonesia|September 2021
With promising growth ahead, Uni-Charm Indonesia prepares to be at the forefront of disposable hygiene products
Marella Putri

The growing middle-income segment of Indonesia's large population is increasingly looking to buy higher-quality consumer goods and particularly those which promote hygiene and health. This makes Indonesia a favorable market, in this case, for disposable hygiene products such as diapers which are used at all stages of life. From baby diapers for infant care to sanitary napkins and pantyliners for feminine hygiene to adult diapers/ incontinence care for health care, Unicharm has you covered. According to Euromonitor and Sinarmas Investment Research, between 2018 and 2023 the retail value of Indonesia's baby care segment is expected to grow at 10.8% annually to Rp 33.5 trillion, feminine care products by 9.4% annually to Rp 5.9 trillion and adult diapers 15.7% annually to Rp 2.7 trillion.

It's therefore, unsurprising that Japan's disposable hygiene products juggernaut, Unicharm Corporation (UC Japan), is expanding its presence in Indonesia—a market that, behind Japan and China, is the third-largest in the company's 80-country global footprint. UC Japan is a manufacturer of feminine care, baby care, and health care products. Unicharm's flagship brands the are market leaders in their respective segments in Indonesia. Its baby care products, marketed under the MamyPoko brand, account for nearly 50% of the market in Indonesia, while feminine care (Charm) and health care (LiFree) each accounts for 45% of the market.

The strong position reflects on the revenue of UC Japan's local footprint, PT Uni-Charm Indonesia (UCI) which increased by 8.03% year-on-year to Rp 4.45 trillion in the first half of 2021 and its net income which increased by 27.9% year-on-year to Rp 243 billion. After the first half last year saw some initial softening of demand due to the pandemic, its performance has improved significantly in H1 this year with sales higher than the comparable periods in both 2020 and 2019.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM FORBES INDONESIAView All

Bot Doc

Two young MIT grads and a bariatric surgeon are gambling on a new miniature surgical robot to make abdominal surgery faster, safer and cheaper—and beat the industry’s goliath.

5 mins read
Forbes Indonesia
October 2021

Charting the New Streams

As a podcast content platform, Noice is starting to show substantial growth in the Indonesian market by focusing on local content and multi-vertical audio.

4 mins read
Forbes Indonesia
October 2021

GROWTH PIVOT

CEO YASUO TAKEUCHI IS LEADING OLYMPUS’ TRANSFORMATION INTO A MEDICAL TECHNOLOGY COMPANY AFTER SELLING OFF ITS LAUDED, BUT MONEY-LOSING, CAMERA BUSINESS.

7 mins read
Forbes Indonesia
October 2021

GUARDED CONFIDENCE

AMID THE UNCERTAINTY, INDONESIA SEEKS TO CHANGE GEARS AND DRIVE ITS ECONOMIC GROWTH BACK TO THE LEVELS OF BEFORE THE PANDEMIC.

10+ mins read
Forbes Indonesia
October 2021

One for All

Social commerce platform Evermos creates a collaborative economy by empowering resellers and MSMEs across all of Indonesia.

4 mins read
Forbes Indonesia
October 2021

Race to Zero

Katingan Mentaya Project is leading the way in the global carbon finance-based conservation.

4 mins read
Forbes Indonesia
October 2021

Rich Suckers

Private equity funds are the greatest wealth builders ever invented on Wall Street. So why have the retail versions of the dealmakers’ funds, peddled by Merrill Lynch and other brokers, performed so poorly?

5 mins read
Forbes Indonesia
October 2021

Taking Shape

DYLAN FIELD sculpted FIGMA into design software’s hottest startup, valued at $10 billion, by listening first and letting the market and customers guide its research and development.

6 mins read
Forbes Indonesia
October 2021

The Jump Shot

Under Jahja Tear Tjahjana’s leadership, Oneject Indonesia is enhancing its global and domestic auto-disable syringes’ market.

4 mins read
Forbes Indonesia
October 2021

Shout Out for Japan

REALITY CHECK

2 mins read
Forbes Indonesia
September 2021
RELATED STORIES

Three Challenges to Central Bank Autonomy

Three Challenges to Central Bank Autonomy

2 mins read
Bloomberg Businessweek
October 11, 2021

I Am Coconut … A Killer Nut? Not Even Close

The FOOD ON YOUR PLATE

4 mins read
Reader's Digest US
October 2021

HOW TO RAISE EMOTIONALLY RESILIENT CHILDREN

NAOMI ALDORT is the author of Raising Our Children, Raising Ourselves, published in nineteen different languages. She guides parents via phone, Skype and workshops internationally, bringing peace and clarity to both difficult situations and everyday family issues, including marriage, pregnancy, birth, diet and lifestyle, and child development for children of all ages. Her S.A.L.V.E. communication formula has been praised as providing the best of the work of Byron Katie and Nonviolent Communication combined. In this exclusive interview with LAKSHMI ARAVIND, Naomi shares her wisdom on how we can raise emotionally resilient, well-adjusted, authentic children.

10 mins read
Heartfulness eMagazine
September 2021

HOW TO RAISE EMOTIONALLY RESILIENT CHILDREN

NAOMI ALDORT is the author of Raising Our Children, Raising Ourselves, published in nineteen different languages. She guides parents via phone, Skype and workshops internationally, bringing peace and clarity to both difficult situations and everyday family issues, including marriage, pregnancy, birth, diet and lifestyle, and child development for children of all ages. Her S.A.L.V.E. communication formula has been praised as providing the best of the work of Byron Katie and Nonviolent Communication combined. In this exclusive interview with LAKSHMI ARAVIND, Naomi shares her wisdom on how we can raise emotionally resilient, well-adjusted, authentic children.

10+ mins read
Heartfulness eMagazine
September 2021

The Pandemic Pet Problem

This vet used telemedicine and other creative ways to handle a surge of new cat and dog patients.

3 mins read
Kiplinger's Personal Finance
October 2021

UNDER DELTA, SUPPLY CHAIN STRAINS, TOYOTA SLASHES PRODUCTION

Toyota is scaling back production in North America and Japan as the surging coronavirus pandemic in Southeast Asia and elsewhere crimps supplies.

2 mins read
Techlife News
Techlife News #512

P-51: The 18th Fighter Bomber Group

With thousands of late-model P-51s available at the end of WW II, the Mustang became the predominant airframe inactive and guard units into the 1950s until they were supplanted by jets.

1 min read
Flight Journal
September - October 2021

MISTAKES CAN BE EMBARRASSING

THAT A DIRECTOR OF MY CITY’S OPERA COMPANY WOULD CALL ME SEEMED A LITTLE ODD. THERE ARE PROBABLY SOME MONKEYS WHO KNOW MORE ABOUT OPERA THAN I DO. BUT THE DIRECTOR WAS INVITING ME TO LUNCH, SO OF COURSE, I WENT.

4 mins read
Black Belt
August/September 2021

Can Anyone Make China Play By The Rules?

The global economy depends on Tokyo and Washington coordinating their defense against cyber and trade threats, says Prime Minister Suga

5 mins read
Newsweek
August 20, 2021

Mixing Markets, Faith, and Instagram

A celebrity preacher in Indonesia shows that meme stocks are a global phenomenon

5 mins read
Bloomberg Businessweek
July 19, 2021