Through the acceleration of consumer technology, brands can leverage social media platforms, integrated payment systems, democratic ecommerce platforms, and third-party logistics to acquire, serve, and communicate with their customers. The growing popularity of this strategy is rapidly changing the face of retail.
D2C marketing isn’t a brand new concept. Mail-order catalogs, which were first published in 15th century Venice, gave customers a book of products they could purchase directly from a particular merchant for mail delivery. D2C is the new and improved mail-order catalog.
D2C has yielded success through the use of targeted advertisements made possible by digital media. Through paid advertisements on social media platforms or KOL endorsements, brands can reach a particular market. By generating referral links and enabling cookies, a digitally-savvy brand can track conversion and optimize customer acquisition.
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The Giant Awakens
HERY GUNARDI LEADS BANK SYARIAH INDONESIA TO TAKE ON THE GLOBAL ISLAMIC BANKING INDUSTRY.
Everwhite aims to provide high quality yet affordable skin care product, making it accessible to all.
THIS YEAR, renowned Swiss luxury watchmaker, Rolex presented its new-generation Oyster Perpetual Explorer. The legendary timepiece now comes in a 36 mm case, a return to the size of the original model launched in 1953 following the first ascent to the summit of Mount Everest by Sir Edmund Hillary and Tenzing Norgay on 29 May that year.
The Gold Keeper
DCI leads the data center market vital to carry Indonesia’s digital economy
Emerging Signs of Inflationary Risks Driving Gold's Rally
In February’s issue, I highlighted that one of the big drivers for gold this year could be the fear of returning inflation in global economies which have been used to low inflation, low-interest-rate period of extended stability. Since then, signs of increasing inflationary pressures have emerged including in April’s reported increase in US non-farm payroll earnings and that the same month’s inflation measure reached 4.2% on an annualized basis.
Staying the Course
After a tough year at his property-focused private equity firm, Gaw Capital, GOODWIN GAW is keeping his powder dry for deals in the year ahead.
Forbes 30 UNDER 30 ASIA 2021
As Asia sees the light at the end of the Covid-19 tunnel, activists, entrepreneurs, scientists and young leaders on the Forbes 30 Under 30 Asia 2021 list are hard at work realizing the new normal. After the toughest year in their generation, these 300 Millennials and Gen Zs have persevered to survive and even thrive despite long lockdowns, restricted travel and uncertainties on all fronts. Most continued to grow their businesses and adapt to the changes brought about by the pandemic, while a few have even dared to start their ventures in the middle of crisis, spotting opportunities where others see obstacles. Selected from over 2,500 nominations and vetted by our team of reporters and a panel of A-list judges, these trailblazers are unparalleled examples of determination, hard work and innovation.
CUTTING THE CORD
HORST AND STEPHAN PUDWILL are growing Techtronic Industries to take on the global giants of the power tools industry with a relentless focus on cordless innovation.
DEAN SOLON built a multibillion-dollar fortune in solar energy by manufacturing precisely the sort of commodity gear that can be made more cheaply in China. His secret: higher prices for higher quality.
From its clear aligners, Rata takes the lead in improving dental health awareness in Indonesia.