Consumers have become more receptive to health and wellness trends in recent years, which has been accelerated due to the COVID-19 pandemic. Consumers' increased awareness of health and wellness presents an opportunity for food manufacturers and brand owners to reach out to audiences with new products.
Prior to the COVID-19 pandemic, encouraging people to adopt a healthy lifestyle was not easy. However, since the pandemic started, a renewed focus on healthy living has emerged. Individuals actively seek out ways to maintain their health in this unhealthy environment, says Shinta Nurfauzia, Lemonilo's cofounder and co-CEO. Shinta shares that this can be seen in Lemonilo's sales during the pandemic, which are said to increase but no figures were disclosed.
Lemonilo is one of Indonesia's leading healthy consumer brands. Founded in 2015 by Shinta Nurfauzia, Ronald Wijaya, and Johannes Ardiant, Lemonilo began as a curated marketplace for imported natural products to support Indonesia's healthy lifestyle ecosystem. After a year, the trio came up with the idea of manufacturing a healthy alternative to instant noodles with the sole purpose of targeting the premium market. Why instant noodles? Simply because Indonesians are the world's second-largest consumers of instant noodles, after China, with an annual consumption of 12.5 billion packs. This equates to almost one pack a week for each of Indonesia’s 274 million population.
The founders then implemented a product-market fit strategy based on the hypothesis that Lemonilo products should be suitable locally. Lemonilo entered the mass market segment in 2018, offering affordable healthy instant noodles which were initially priced at Rp 8,200 per pack. As demand increased, production costs decreased significantly, and the price per pack was reduced to Rp 6,800.
Continue reading your story on the app
Continue reading your story in the magazine
Two young MIT grads and a bariatric surgeon are gambling on a new miniature surgical robot to make abdominal surgery faster, safer and cheaper—and beat the industry’s goliath.
Charting the New Streams
As a podcast content platform, Noice is starting to show substantial growth in the Indonesian market by focusing on local content and multi-vertical audio.
CEO YASUO TAKEUCHI IS LEADING OLYMPUS’ TRANSFORMATION INTO A MEDICAL TECHNOLOGY COMPANY AFTER SELLING OFF ITS LAUDED, BUT MONEY-LOSING, CAMERA BUSINESS.
AMID THE UNCERTAINTY, INDONESIA SEEKS TO CHANGE GEARS AND DRIVE ITS ECONOMIC GROWTH BACK TO THE LEVELS OF BEFORE THE PANDEMIC.
One for All
Social commerce platform Evermos creates a collaborative economy by empowering resellers and MSMEs across all of Indonesia.
Race to Zero
Katingan Mentaya Project is leading the way in the global carbon finance-based conservation.
Private equity funds are the greatest wealth builders ever invented on Wall Street. So why have the retail versions of the dealmakers’ funds, peddled by Merrill Lynch and other brokers, performed so poorly?
DYLAN FIELD sculpted FIGMA into design software’s hottest startup, valued at $10 billion, by listening first and letting the market and customers guide its research and development.
The Jump Shot
Under Jahja Tear Tjahjana’s leadership, Oneject Indonesia is enhancing its global and domestic auto-disable syringes’ market.
Shout Out for Japan
Three Challenges to Central Bank Autonomy
Three Challenges to Central Bank Autonomy
I Am Coconut … A Killer Nut? Not Even Close
The FOOD ON YOUR PLATE
Mixing Markets, Faith, and Instagram
A celebrity preacher in Indonesia shows that meme stocks are a global phenomenon
THE KRIS-ENING OF RAYA AND THE RUSSIAN RAID
When you think about society’s need for Asian female heroes who can influence Asian-American women of all ages to stand up for themselves and fight for justice in their communities, Raya and the Last Dragon could not have come at a better time.
Readers Choice: Best Destinations For Photography
Species diversity, ideal in-water conditions and weird wonders earn these destinations top honors
Where Vaccine Hopes Run High
Indonesia is the site of one of the leading trials. It’s eager to take the risks
VOTING DAY around the World
When it comes to elections in the United States, it’s pretty certain that most people will be voting on a Tuesday. The custom of voting on a Tuesday in November was established when many Americans were farmers. By November, the growing and harvesting seasons were over making it easier for farmers to leave their work and go vote.
One Child Fund
Indonesia Children’s Home
TRAVEL TIPS: INDONESIA
Get the most out of your next dive trip
Two sailors with a thirst for voyaging