THEATRE EXPERIENCE GETS EXCLUSIVE
Forbes India|December 18,2020
Cinema operators are offering private screenings and opting for innovations like drive-ins and circular pods for families to lure audiences back to the theatres
NAINI THAKER

Imagine enjoying a delicious meal made by a reputed chef while watching a movie being screened only for you and your loved ones in an air-conditioned theatre. Or enjoying the magic of cinema under the stars. Concepts that were once one-off experiences could now well be the new normal in the entertainment world. As the world grapples with the coronavirus pandemic and people try to steer clear of crowded spaces, theatre owners in India are experimenting with private screenings and other innovations to lure audiences.

The pandemic dealt a body blow to the lucrative film industry as shoots came to a halt and theatres shut down after lockdowns were announced in March-end. Revenues were close to zilch for six months. And though operations resumed in October, the response in some of the biggest markets, including Mumbai, has been tepid.

According to audit firm KPMG, the film industry’s revenues are expected to decline by 67 percent to ₹61.1 billion in FY21 as compared to ₹183.3 billion in FY20; revenues earned from the box office during the same period are estimated to plummet to ₹30 billion from ₹139 billion in the same period.

As a consequence, a number of single screen theatres have shut down and no new screens are expected to be added during FY21. Over-the-top platforms have emerged as a strong alternative with quality content at reasonable rates. What’s worse is that in-cinema advertising, which was ₹10.6 billion in FY20 is likely to drop to ₹3.7 billion in FY21, according to a KPMG report on the media and entertainment sector. Therefore, ticket sales and food and beverages will have to bring in a bulk of the revenue for theatre owners, at least initially. And cinema operators are doing everything they can to survive in these challenging times.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM FORBES INDIAView All

‘The Middle Class Buys Dreams. The Businessman Sells Unrealistic Ones'

Anand Kumar starts the interview by setting the context. “Let’s get the math right,” says the mathematician.

4 mins read
Forbes India
April 23, 2021

The Home School of Thought

Concerns over a monotonous, formal education system coupled with edtech’s innovative approaches bolster the homeschooling proposition. But is India ready for it?

10+ mins read
Forbes India
April 23, 2021

The Big Small Question

As Byju’s and Unacademy grow at breakneck speed, what will it take for smaller edtech players to survive?

10+ mins read
Forbes India
April 23, 2021

Beating Bharat's Edtech Blues

On the other side of the billion-dollar edtech boom are children who have been unable to access the most basic forms of online education, and people who have been trying to bridge the digital divide

10+ mins read
Forbes India
April 23, 2021

Handa's New Funda: From Academy to Unacademy

How IITian Ravi Handa scaled up his seven-year-old online venture for MBA preparation, and eventually sold it to an edtech major

5 mins read
Forbes India
April 23, 2021

Six (and more) Degrees of Fakery

How inaction against the rash of fake universities across the country may be incentivising the mushrooming of more such institutions

6 mins read
Forbes India
April 23, 2021

Meet The Headmasters

Sequoia Capital has bet big on edtech, with over a dozen investments, including in industry giants Byju’s and Unacademy

10+ mins read
Forbes India
April 23, 2021

A Billion-Dollar Dream For Freshworks

Girish Mathrubootham is taking a cue from the rapid growth of Silicon Valley software startups to reach scale and velocity

10+ mins read
Forbes India
April 23, 2021

Changing How Small-Town India Shops

CityMall founders Angad Kikla and Naisheel Verdhan are building a network of micro-entrepreneurs through their app in smaller cities

10 mins read
Forbes India
April 23, 2021

Liberal Arts: A Road Less Travelled

Colleges offering these courses in India have begun to gain ground, but for them to truly shine on the global map, they must be cognisant of the country’s culture and challenges

7 mins read
Forbes India
April 23, 2021
RELATED STORIES

Reincarnation And Realpolitik

China, India, and the U.S. are vying to influence the selection of the next Dalai Lama

5 mins read
Bloomberg Businessweek
April 19, 2021

An Exclusive Interview With Nandakumar Narasimhan

The Little Red Train

10+ mins read
Lens Magazine
March 2021

A Room for Dad

Before Mom passed, I made a promise to her

8 mins read
Guideposts
April 2021

THE DANGAL IN THE JUNGLE, PART 1

YOU KNOW YOU’RE SOMEBODY WHEN YOU’VE APPEARED ON AN INDIAN DANGAL POSTER — IN OTHER WORDS, IN A WRESTLING ADVERTISEMENT.

6 mins read
Black Belt
April/May 2021

WOUNDS AND THE WOMB

JULIE PETERS explores how to heal a relationship with the sacred womb, a place of death, life, and possibilities.

8 mins read
Spirituality & Health
Mar/Apr 2021

BE SQUIRRELY

Giant squirrels, giant lessons? Animal chaplain SARAH BOWEN explores what squirrels can show us about mindfulness.

4 mins read
Spirituality & Health
Mar/Apr 2021

E8 Caste and the Indian Tech Ivies

IIT grads are highly sought after in Silicon Valley. Are they bringing deep-rooted prejudices with them?

10+ mins read
Bloomberg Businessweek
March 15, 2021

Life Changing

I was happily married, happily employed, just plain happy. Until the accident

8 mins read
Guideposts
February 2021

IN SEASON Chickpeas (GARBANZO BEANS)

Chickpeas appear in early recordings in Turkey well over 5000 years ago. India produces the most chickpeas worldwide but they are grown in more than 50 countries. An excellent source of carbohydrates, protein, fiber, B vitamins, and some minerals, they are a nutritious staple of many diets. The name chickpea comes from the Latin word cancer, referring to the plant family of legumes, Fabaceae. It is also known by its popular Spanish-derived name, the garbanzo bean. Kidney beans, black beans, lima beans, and peanuts are other familiar foods found in this legume family.

1 min read
Alternative Medicine
February 2021

When the Signal Goes Out

Government-ordered internet shutdowns are becoming more frequent

3 mins read
Bloomberg Businessweek
February 15 - 22, 2021