EV Dream Still Miles Away
Forbes India|June 4, 2021
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
Manu Balachandran

A massive shift is underway across the global automotive industry. And India’s automobile industry just doesn’t seem to be pressing the pedal fast enough.

Over the past few months, everyone from General Motors to Ford Motor Company, Volkswagen, and Honda have been making commitments to shift their entire fleet to electric vehicles (EV) over the next few decades. “For General Motors, our most significant carbon impact comes from tailpipe emissions of the vehicles that we sell—in our case, it’s 75 percent,” Mary Barra, CEO of General Motors, wrote on LinkedIn on January 28. “That is why it is so important that we accelerate towards a future in which every vehicle we sell is a zero-emissions vehicle.”

The company now plans to sell only those vehicles that have zero tailpipe emissions by 2035, a significant move by one of the world’s largest automakers. In April, Japanese automaker Honda made it clear that the company intends to only sell EVs and fuel cell vehicles by 2040. In Europe, American automaker Ford said it will only be offering electric cars from 2030. By 2025, Volkswagen wants to build and sell up to 3 million all-electric cars per year with over 50 purely electric-powered vehicles.

India, however, doesn’t seem to be in any rush. While the government had set a deadline initially, and later backtracked on that commitment of selling only EVs by 2030, only a handful of car manufacturers are currently giving the electric vehicle segment a much-needed push, with the others waiting it out to see how the category will evolve. Between Maruti Suzuki and Hyundai, who control over 65 percent of the Indian automobile market, dreams of an aggressive electric vehicle plan has come to a near standstill.

Among others, Ola Electric, a newcomer in the Indian automotive space, for instance, has laid out elaborate plans and is busy building what’s expected to be the world’s largest two-wheeler factory. Once completed, at 10 million units a year, the company will account for 15 percent of the global two-wheeler market in the world.

“The need to transform mobility to electric is there, and we can see what’s happening with pollution, so we have to build for the future paradigm, we have to build for future technology, and in mobility, it has to be electric,” Bhavish Aggarwal, chairman and group CEO of Ola, had told Forbes India earlier. “It absolutely has to be done as fast as we can.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM FORBES INDIAView All

Home-Cooked Meal Is Now Greatly Valued

The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients

8 mins read
Forbes India
May 21, 2021

Paytm 3.0 - Reaching Near Breakeven In Two Years

As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years

10+ mins read
Forbes India
June 4, 2021

THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN

Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse

8 mins read
Forbes India
May 21, 2021

LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE

Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment

7 mins read
Forbes India
May 21, 2021

PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST

Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground

9 mins read
Forbes India
May 21, 2021

INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR

While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term

8 mins read
Forbes India
May 21, 2021

DIGITALISATION WILL HELP IN VALUE CREATION

As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India

8 mins read
Forbes India
May 21, 2021

Industry 4.0: Climate Revolution?

Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent

10 mins read
Forbes India
June 4, 2021

EV Dream Still Miles Away

Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure

6 mins read
Forbes India
June 4, 2021

Living Waters

A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet

4 mins read
Forbes India
June 4, 2021
RELATED STORIES

“The Mountain Decides"

The ninety-eighth running of The Broadmoor Pikes Peak International Hill Climb (PPIHC), also known as “The Race to the Clouds,” is an invitational automobile hill climb to the summit of Pikes Peak – America’s Mountain in Manitou, Colorado.

3 mins read
Diesel World
February 2021

Ex-Google Self-Driving Car Project Picks Up New Investors

Google’s former autonomous vehicle project is becoming a more autonomous business by bringing it in its first investors besides its corporate parent.

1 min read
Techlife News
March 07, 2020

Time-Tested, Fresh Look

Inside the angry farmer products super stock ford

4 mins read
Diesel World
May 2020

Part 2 - Back To The Start

More tales of the colourful lives of the first lyons-built cars to carry the ‘jaguar’ title - the S.S. Jaguar 100

6 mins read
Jaguar Magazine
Issue 201

Modern Classics

A look at investing in the cars you once dreamed about and hung on your bedroom walls

4 mins read
Maxim
March - April 2020

Old-School Meets Modern Bling

A show-ready, five-speed ’97 f-250 on ’05 Axles

3 mins read
Diesel World
April 2020

OEM Quality, High RPM Insurance

Merchant automotive’s tig-welded water pump

1 min read
Diesel World
April 2020

Virus Impact: Automakers Look At Restarting China Operations

Automakers are considering whether to resume operations in China amid efforts to contain a virus outbreak, but the impact is spreading for many other companies.

2 mins read
Techlife News
February 8, 2020

Tesla Passes $100 Billion, Teeing Up Big Payout For Musk

The meteoric rise of Tesla shares that recently pushed the company’s value over $100 billion could turn into a supercharged payday for CEO Elon Musk.

1 min read
Techlife News
January 25, 2020

Project Obsessed

Part four: Horsepower. Finally.

5 mins read
Diesel World
March 2020