IN MID-JANUARY, FASHION designer Manish Malhotra launched his first-ever virtual store, which allows customers to take an immersive walkthrough of his New Delhi flagship store spanning over 15,000 sq ft. “As shopping shifts to digital, we wanted to offer our customers an omnichannel experience, which bridges the gap between online and in-store experience by bringing the human connection to eCommerce experiences,” says Malhotra. The new virtual store will be operational throughout the year, 24 hours a day. Malhotra hopes to gain stronger loyalty through this new e-outlet.
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