Facebook Pixel Two's Company | Forbes Africa - Business - Read this story on Magzter.com
Go Unlimited with Magzter GOLD

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99
 
$74.99/Year

Try GOLD - Free

Two's Company

Forbes Africa

|

June-July 2022

Eritrean twins Feven and Helena Yohannes were born in a house made of mud, grass and sticks in a refugee camp in Africa. Today, their Los Angeles-based black-owned beauty business and cosmetics line is an Oprah favorite and during Covid-19, sales for 2.4.1 skyrocketed.

- By Peace Hyde

Two's Company

LOS ANGELES-based twins and beauty entrepreneurs Feven Yohannes and Helena Yohannes are no strangers to life’s struggles. In fact, struggles preceded their birth.

The story they have heard their parents often say is of their long months journeying from their home country Eritrea to Sudan as refugees in search of a better place during the uncertain years riddled by conflict in the eastern African country.

And along the way during this perilous trip, the twins were conceived.

What was this long walk like, they once asked their father.

“And my father said with that bright African smile, that it’s like walking from Los Angeles to San Francisco. He said ‘it took us a few months, but we got there. That had such a profound impact on me,” says Feven.

Their father, a respected political leader who was a freedom fighter in the war between Eritrea and Ethiopia, embarked on the journey after sustaining injuries when his comrade stepped on a landmine.

It was a close call, and that was the first “miracle” for the family.

The second was the twins’ birth and survival.

Several mothers died during childbirth given the lack of proper healthcare in the refugee camps. Having twin babies was almost certainly seen as a death sentence. Initially, it was believed the girl’s mother was having “a big baby boy” because there was no technology on hand to discern the nature of the pregnancy.

MORE STORIES FROM Forbes Africa

Forbes Africa

Forbes Africa

THE TRAILBLAZER AT FULL THROTTLE

THE AFRICAN CONTINENT HAS BEEN STARVED OF HOMEGROWN FORMULA 1 DRIVERS FOR DECADES. THAT COULD SOON CHANGE WITH GHAZI MOTLEKAR.

time to read

3 mins

April - May 2026

Forbes Africa

Forbes Africa

AFRICA'S HEALTHTECH REVOLUTION: PIONEERING SOLUTIONS FOR A HEALTHIER FUTURE

The global conversation about technology in healthcare often looks to Silicon Valley for inspiration.

time to read

3 mins

April - May 2026

Forbes Africa

Forbes Africa

RECOGNITION PLAYS A CRITICAL ROLE AT WORK BUT WHEN FLATTERY COMES WITH STRINGS ATTACHED

Most of us think of flattery as fairly harmless.

time to read

2 mins

April - May 2026

Forbes Africa

Forbes Africa

Africa's Youth Surge Could Become An Economic Liability Unless Workplace Changes Are Made

Youth unemployment remains persistently high across many African economies.

time to read

4 mins

April - May 2026

Forbes Africa

Forbes Africa

A New Benchmark for Aviation Employers in Africa

In aviation, discipline equates to survival-margins are tight, safety is nonnegotiable and execution must be exact.

time to read

2 mins

April - May 2026

Forbes Africa

Forbes Africa

THE ALCHEMIST OF AI

SAM ALTMAN FOUNDED HIS FIRST TECH COMPANY AS A TEENAGER AND WAS RUNNING Y COMBINATOR, THE WORLD'S LEADING STARTUP ACCELERATOR, BY 28.

time to read

15 mins

April - May 2026

Forbes Africa

Forbes Africa

RIVIERA RENDEZVOUS

THE VOLCANIC ISLAND OF RÉUNION MAY BE GEOGRAPHICALLY AFRICAN, BUT IT WEARS ITS FRENCH HERITAGE WITH A CONFIDENCE THAT COULD EASILY BE MISTAKEN FOR THE CÔTE D'AZUR.

time to read

2 mins

April - May 2026

Forbes Africa

Forbes Africa

AI MIGHT SAVE THE WORLD, BUT ONLY IF HUMANS GET OUT OF THE WAY

On the evening of April 14, 1912, the RMS Titanic was sailing at full speed through the North Atlantic.

time to read

2 mins

April - May 2026

Forbes Africa

Forbes Africa

THE NEW WINAPITAL

NO VINEYARDS, NO MOUNTAIN BACKDROPS, NO PROBLEM. SOUTH AFRICA'S COMMERCIAL HEARTLAND, GAUTENG, IS FAST EMERGING AS A COMPELLING DESTINATION FOR WINE LOVERS, WITH WINE ESTATES AND SOMMELIERS OFFERING A TASTE OF CAPE TOWN IN THE CITY.

time to read

4 mins

April - May 2026

Forbes Africa

Forbes Africa

THE GREAT AI ARBITRAGE: WHY A FRAGMENTED WORLD IS A DANGEROUS ONE

In early maritime trade, merchants avoided a king's tax by docking just a few miles further along the coast, under a different jurisdiction.

time to read

3 mins

April - May 2026

Translate

Share

-
+

Change font size