Sustainability, Animal Welfare and Plant Based Diets are Transforming The Dairy Industry in Asia-Pacific
Food Marketing & Technology - India|August 2021
Plant-based protein diets have been heavily promoted in recent years as traditional meat producers and dairy companies look for ways to excite consumers with nutritional, healthy and premium food and drink products.
Tan Heng Hong

While COVID-19 has increased consumers’ interest in plant-based diets, they are also paying more attention to ingredients and practices that support safer, alternative food and drink production and innovation. For example, a third (33%) of Indian consumers* pledge to eat fewer animal products (e.g., dairy, meat) as part of their postCOVID food and drink resolutions; in South Korea, 71% of consumers** agree that climate change will have an effect on the foods/drinks they buy; meanwhile, 57% of urban Chinese consumers agree that the environment has become a higher priority since the COVID-19 outbreak.

Data from Mintel Global New Products Database (GNPD) reveals that 47% of plant-based dairy products launched in APAC in the 12 months to May 2021 bear a sustainability (habitat/ resources) claim, indicating growth opportunities.

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