THE STRONG APPEAL OF NEXT-LEVEL INDULGENCE
Specialty bakery consumers want intense flavours and superior indulgence. This encompasses the all-important visual appeal, as it truly is a category that brings to life the saying “eat with your eyes”, especially now that consumers are also seeking a share-worthy experience. This has been propelled by social media platforms which have enabled the documentable experience of food and drink.
The demand for indulgence is at the forefront for Indian millennials. For instance, 32% of 25-34-yearold consumers mentioned that indulgence is more important than health when it comes to bakery items, which over-indexes the total average of 27%. Consumers’ unwillingness to compromise on taste is also seen as 36% of metro dwellers prefer portion control over choosing low-sugar variants in baked goods.
Consumers also look to the specialty bakery category as one which offers novel flavours and formats. Mintel Food and Drink Trend, Eat With Your Eyes, suggests that the growth of e-commerce and consumers’ increased craving for novelty will lead to more brands experimenting with immersive experiences using colours, textures, audio, and scents.
This story is from the January 2022 edition of Food Marketing & Technology - India.
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This story is from the January 2022 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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