Mondelēz International today announced the launch of its third global consumer trends study, State of Snacking™ report, highlighting the broader role snacking plays in the lives of consumers' along with insights on emerging trends driven by pandemic-induced changes. This year again, Indians emerged trend setters as snacking took over traditional meals at a statistically significant pace. With 74% adults preferring small meals throughout the day than large ones, and 81% indicating that they replace at least one meal each day with a snack, consumers are always on the search for the right snack.
The findings from the State of Snacking report not only demonstrate the expanded meaning of snacking in consumers' lives, but also indicate opportunities to fulfill the demand gap in the world of sna ng through future innovations across categories. In fact, bite sized moments of flavor and enjoyment are becoming increasingly indispensable. 76% adults mentioned that they could not imagine a world without a sweet treat during their day. Majority of Indians say they feel the same way about chocolate (78%) and birthday cake (78%). Furthermore, food products ranked No.1, with 75% consumers looking for maximum choice in the category when making a purchase.
This story is from the March 2022 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2022 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Is Food Waste Consuming Us? The Urgent Need for Change
Food waste is undeniably a global crisis that is not only consuming vast quantities of resources but also exacerbating environmental, economic, and social challenges.
Consolidated Competence for the Process Industry - Smart Solutions for Manufacturing Meat Substitutes and Confectionery
Strong Together: Coperion, Coperion K-Tron and Gabler Engineering at Interpack 2023
'Quality' - A Panacea To Boost To Health And The Economy
Quality is a paramount factor in today's fast-paced and competitive global marketplace.
How Conveyor Belts help a Baker's Vision
Baking as a process requires a degree of precision and consistency to produce high-quality goods. One of the ways to achieve this is by using a conveyor belt.
Summer Diet In Focus
Synopsis - Nuts and dry fruits are healthy and nutritious snack options that can be enjoyed in moderation during the summer season.
The Magic of Spices in Baking
Spices hold a rather special place in the world of baking. They not only help in infusing delightful flavours and captivating aromas but also add a magical kick to the creations. As a pastry chef, I love exploring the potential spices have to transform ordinary bakes into extraordinary delights.
The Challenges and Opportunities of Cheese Production
The dairy sector is at a crossroads. The current shifting consumer tastes, increasing demand for sustainability and price pressure is pushing dairies to consider changing mature and proven processes.
Importance of particle sizing in food industry
The Indian food market size is more than USD 300 Billion and growing with a CAGR of ~10%. Food analysis is one of the major concerns with a prerequisite for assuring the best product quality.
Value-Added Millets in the Food and Beverage Industry
Opportunities for Growth and Innovation
Seeds To Add In Your Daily Life
In this modern era of busy lifestyle, maintaining good physical and mental health is very challenging. Everyone is looking for ready to eat nutrient rich food items. Nowadays, the attention of nutrient dense food is gained by oil seeds because of their positive impact on health promotion and disease prevention.