Plant protein is a growing market representing 16% of all new product launches in the sport nutrition category (Innova, 2018) and the global plant-based protein market is estimated to have been valued at USD 18.5 billion in 2019 and is likely to reach USD 40.6 billion by 2025, growing at a CAGR of 14%. [1] According to data from Mintel, the importance of flavor is a key purchase driver – over 75% of consumers are influenced by flavor choice when purchasing a sports nutrition product – so creating innovative flavors for this market must remain a priority for any brand looking to thrive.
All types of proteins can have taste challenges, making flavor and application expertise critical for success in the nutrition category. This is where Synergy’s expertise in flavoring nutrition products comes to the fore, thanks to the shared knowledge with its parent company, whey protein expert, Carbery. Understanding and masking the potential volatile ‘off-flavors’ of different protein bases is vital to delivering a superior sports nutrition product that meets consumer expectations.
Emerging plant-based protein alternatives for sports nutrition include hemp, pea, brown rice and pumpkin seed, all of which have their own flavor profile that can impact final products. Synergy is involved in ongoing research to understand the off notes of plant-based proteins using a combination of gas chromatographymass spectrometry (GCMS), gas chromatography olfactometry (GCO) and sensory analysis. Using these methods, Synergy’s flavor experts can identify the volatile compounds present, which helps to then pair the protein base with compatible flavors that are suitable for sports nutrition products.
SENSORY AND ANALYTICAL RESEARCH
This story is from the June 2020 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2020 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Is Food Waste Consuming Us? The Urgent Need for Change
Food waste is undeniably a global crisis that is not only consuming vast quantities of resources but also exacerbating environmental, economic, and social challenges.
Consolidated Competence for the Process Industry - Smart Solutions for Manufacturing Meat Substitutes and Confectionery
Strong Together: Coperion, Coperion K-Tron and Gabler Engineering at Interpack 2023
'Quality' - A Panacea To Boost To Health And The Economy
Quality is a paramount factor in today's fast-paced and competitive global marketplace.
How Conveyor Belts help a Baker's Vision
Baking as a process requires a degree of precision and consistency to produce high-quality goods. One of the ways to achieve this is by using a conveyor belt.
Summer Diet In Focus
Synopsis - Nuts and dry fruits are healthy and nutritious snack options that can be enjoyed in moderation during the summer season.
The Magic of Spices in Baking
Spices hold a rather special place in the world of baking. They not only help in infusing delightful flavours and captivating aromas but also add a magical kick to the creations. As a pastry chef, I love exploring the potential spices have to transform ordinary bakes into extraordinary delights.
The Challenges and Opportunities of Cheese Production
The dairy sector is at a crossroads. The current shifting consumer tastes, increasing demand for sustainability and price pressure is pushing dairies to consider changing mature and proven processes.
Importance of particle sizing in food industry
The Indian food market size is more than USD 300 Billion and growing with a CAGR of ~10%. Food analysis is one of the major concerns with a prerequisite for assuring the best product quality.
Value-Added Millets in the Food and Beverage Industry
Opportunities for Growth and Innovation
Seeds To Add In Your Daily Life
In this modern era of busy lifestyle, maintaining good physical and mental health is very challenging. Everyone is looking for ready to eat nutrient rich food items. Nowadays, the attention of nutrient dense food is gained by oil seeds because of their positive impact on health promotion and disease prevention.