Now Vegetarian has Many Snacking Options
Food Marketing & Technology - India|November 2021
Ashok Bansal, Co-founder and CEO Kancha Cheena Foods Pvt Ltd in conversation with Food Marketing and Technology Magazine, India discusses the snacks market for vegetarians. Founded by great minds the company has a foundation for lofty growth.

1 HOW DID YOU GET INTO THE PACKAGED FOOD BUSINESS WHEREAS YOUR EXPERIENCE HAD BEEN IN COMPLETELY DIFFERENT FIELDS OF BUSINESS?

I have varied experience from oil refinery to hospitality with international exposure. I had also been in FMCG companies so that way I am not new to food business as such. This gives me a solid footing in understanding nitty gritty of running a business.

I met with Aneeta during my stint with Max Healthcare. I was impressed with the knowledge and passion of what she was doing. She brought to my notice that gap that exist in the market for vegetarian snacks. That is what spurred on by thinking.

2 THIS IS YOUR FIRST ENTREPRENEURIAL JOURNEY.

I have been associated with start-ups. I am still advising one start-up. However, there is a vast difference between being adviser looking at the business from outside and being fully immersed in a start-up. This is my first journey with blood in the game. It is exciting and challenging to grow a company from ground zero.

I am so fortunate to have experienced and passionate co-founders with me.

Aneeta ex-Taj Group of Hotels, a dynamic lady having set-up her business in Nigeria and Port Blair and managed and ran them profitably. She has trained five star chefs. She has been an out and out entrepreneur. She is the mind behind great recipes.

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