Meat Alternatives are Here to Stay
Food Marketing & Technology - India|February 2021
Consumer expectations are growing when it comes to meat alternatives – and convincing texture is crucial for success
Meat Alternatives are Here to Stay

Until a few years ago, people who opted for a meatless lifestyle had to accept sacrifices in terms of indulgence when it came to meat alternatives. The market was limited – not least because those who lived a vegetarian or vegan lifestyle for animal welfare reasons were not necessarily looking for a “meat-like” sensory experience and were happy with a nut roast. Today, however, subjects like factory farming, with all its ethical and environmental implications, have had an impact on what most consumers put on their tables. As a result, those who actually enjoy eating meat and, as flexitarians, occasionally consciously abstain from animal products, want more from their meat substitutes. In particular, the texture must be right and it must provide a meat-like bite. With BeneoPro W-Tex, BENEO has developed a textured wheat protein that satisfies these demands and delivers authentic imitation meat.

The market research company Global Data predicts compound annual growth of 5.3 percent for this product category in Western Europe over the next five years. Bolognese sauces made from textured wheat, burgers from pea protein and sausages from tofu: products based on alternative vegetable protein sources are booming. Recent studies show that one in three consumers in Germany, France and the United Kingdom regularly choose imitation meat products. They perceive vegetable proteins as being natural and healthy. And it’s true: they are low in LDL cholesterol and saturated fatty acids, but extremely rich in vitamins.

This story is from the February 2021 edition of Food Marketing & Technology - India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the February 2021 edition of Food Marketing & Technology - India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM FOOD MARKETING & TECHNOLOGY - INDIAView All
Is Food Waste Consuming Us? The Urgent Need for Change
Food Marketing & Technology - India

Is Food Waste Consuming Us? The Urgent Need for Change

Food waste is undeniably a global crisis that is not only consuming vast quantities of resources but also exacerbating environmental, economic, and social challenges.

time-read
7 mins  |
July 2023
Consolidated Competence for the Process Industry - Smart Solutions for Manufacturing Meat Substitutes and Confectionery
Food Marketing & Technology - India

Consolidated Competence for the Process Industry - Smart Solutions for Manufacturing Meat Substitutes and Confectionery

Strong Together: Coperion, Coperion K-Tron and Gabler Engineering at Interpack 2023

time-read
4 mins  |
June 2023
'Quality' - A Panacea To Boost To Health And The Economy
Food Marketing & Technology - India

'Quality' - A Panacea To Boost To Health And The Economy

Quality is a paramount factor in today's fast-paced and competitive global marketplace.

time-read
4 mins  |
August 2023
How Conveyor Belts help a Baker's Vision
Food Marketing & Technology - India

How Conveyor Belts help a Baker's Vision

Baking as a process requires a degree of precision and consistency to produce high-quality goods. One of the ways to achieve this is by using a conveyor belt.

time-read
2 mins  |
June 2023
Summer Diet In Focus
Food Marketing & Technology - India

Summer Diet In Focus

Synopsis - Nuts and dry fruits are healthy and nutritious snack options that can be enjoyed in moderation during the summer season.

time-read
4 mins  |
June 2023
The Magic of Spices in Baking
Food Marketing & Technology - India

The Magic of Spices in Baking

Spices hold a rather special place in the world of baking. They not only help in infusing delightful flavours and captivating aromas but also add a magical kick to the creations. As a pastry chef, I love exploring the potential spices have to transform ordinary bakes into extraordinary delights.

time-read
3 mins  |
June 2023
The Challenges and Opportunities of Cheese Production
Food Marketing & Technology - India

The Challenges and Opportunities of Cheese Production

The dairy sector is at a crossroads. The current shifting consumer tastes,  increasing demand for sustainability and price pressure is pushing dairies to consider changing mature and proven processes.

time-read
6 mins  |
June 2023
Importance of particle sizing in food industry
Food Marketing & Technology - India

Importance of particle sizing in food industry

The Indian food market size is more than USD 300 Billion and growing with a CAGR of ~10%. Food analysis is one of the major concerns with a prerequisite for assuring the best product quality.

time-read
3 mins  |
June 2023
Value-Added Millets in the Food and Beverage Industry
Food Marketing & Technology - India

Value-Added Millets in the Food and Beverage Industry

Opportunities for Growth and Innovation

time-read
5 mins  |
June 2023
Seeds To Add In Your Daily Life
Food Marketing & Technology - India

Seeds To Add In Your Daily Life

In this modern era of busy lifestyle, maintaining good physical and mental health is very challenging. Everyone is looking for ready to eat nutrient rich food items. Nowadays, the attention of nutrient dense food is gained by oil seeds because of their positive impact on health promotion and disease prevention.

time-read
5 mins  |
June 2023