Norwegian company MatBørsen AS (www.matborsen.no) was founded in 1994 by Freddy Henriksen and his two sons. Building on their previous success in meat products, they decided to switch to the growing segment of ready meals. Today, one of the sons, Dag Freddy Henriksen, is still running the company. Since 2012, his son Freddy André Henriksen, grandson to the founder of MatBørsen, holds the position of Controller, making him responsible for finance, purchasing and project management. As such, he is strongly involved in the company’s new investments. We talked to him about a click- on soup tray that was launched at Meny retail stores in 2017, for which MatBørsen invested in a line solution primarily based on SEALPAC equipment.
Investing in growth
In the year 2001, MatBørsen moved to its current production site in Stokke. Since then, business has been on the rise. Turnover went from 20 million Norwegian Kroner in 2001 to approximately 650 million Norwegian Kroner in 2018. Last year alone, MatBørsen’s production volume grew by 35%. In 2012, NorgesGruppen ASA took over the company. Freddy André Henriksen: “This takeover gave us the muscles to grow. As a result, we have been able to invest around 130 million Norwegian Kroner in equipment, including the new line for our click-on soup tray.” Nowadays, MatBørsen employs 230 people, but it still has the atmosphere of a family-owned company. In its central hall, the first thing one notices is this slogan: Good taste and a simpler everyday life by being the best in what we do. It describes MatBørsen well: the company’s key success factor is producing homemade ready meals with high-quality ingredients. Henriksen: “We maintain our quality by appointing ‘chefs’ in the company. These are not real chefs, like in a restaurant, but they are our company’s ambassadors. Every batch we produce must be tasted by one of our 20 chefs, which is the best quality control we can have!”
Continuous innovation
This story is from the June 2019 edition of Food Marketing & Technology - India.
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This story is from the June 2019 edition of Food Marketing & Technology - India.
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