In light of increasing regulatory demands globally, labelling today is a highly intricate process that is even more vital to products than ever before. Food and beverage industry players are particularly concerned about the costs of materials and are keen to optimize their investment while increasing brand recognition. With 45 years of experience in the labelling industry and over 5,000 machines installed worldwide, Sidel is one of the leading players in the market, providing the expertise to meet all labelling needs.
Artem Krukov at Sidel talks about trends in labelling and how a greater focus on sustainability and flexibility is changing the way labels are created and applied.
What are the most important challenges in labelling for the beverage industry?
Similar to the manufacturing industry as a whole, beverage producers are searching for greater efficiency and lower total cost of ownership (TCO) for their labelling equipment. There is also a significant focus on sustainability. The label is one of the main interfaces for communication with the consumer. Companies are changing _ their labels constantly to respond to fast-changing consumer preferences.
How is labelling becoming more sustainable?
It is our goal to help customers cut costs on everything from material consumption to maintenance costs. By reducing label thicknesses and surface areas, customers can cut costs and improve the carbon footprint of label production and the labelling process. Label producers are working to ensure that labels do not affect PET recycling.
This story is from the April 2022 edition of Food Marketing & Technology - India.
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This story is from the April 2022 edition of Food Marketing & Technology - India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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